Skimlinks Says Its Affiliate Linking Technology Drove $500M+ In E-Commerce Sales Last Year

A spokesperson told me that three quarters of Skimlinks sales go through affiliate networks that report e-commerce sales value, and they reported $402.3 million in sales driven by Skimlinks in 2013. However, since there are other networks that don’t report sales value, the company is estimating that it drove more than $500 million total for the year more specifically, based on historical analysis, the company says the number was probably between $502 million and $536 million. That’s about double the sales from last year.

via Skimlinks Says Its Affiliate Linking Technology Drove $500M+ In E-Commerce Sales Last Year | TechCrunch.

2013 NFL playoffs — Omaha Steaks mulls offering Peyton Manning of Denver Broncos endorsement deal to call company’s name at line of scrimmage

For the Super Bowl, Front Row Analytics says each mention would be worth $400,000 in equivalent ad value:

After hearing Peyton Manning yell “Omaha” more than 40 times at the line of scrimmage during Sunday’s victory over the San Diego Chargers, an official with Omaha Steaks says the company is considering offering the Denver Broncos quarterback an endorsement deal that could include calling out its name during the big game.

via 2013 NFL playoffs — Omaha Steaks mulls offering Peyton Manning of Denver Broncos endorsement deal to call company’s name at line of scrimmage – ESPN.

Online retailing: Return to Santa |

Return rates can be alarmingly high: for some online retailers up to half of everything they sell comes back. Studies find that just handling each returned item costs online sellers between $6 and $18, and that is before the losses from items that are returned in unsaleable condition. In 2014 the European Union will adopt a law similar to Germany’s, obliging online firms to offer a no-questions return period of 14 days. American law is not so generous, but online firms there still face hefty costs from customer returns.

via Online retailing: Return to Santa | The Economist.

Gamasutra – Days of the holiday mobile game gold rush are fading, says new report

Related to the stat I posted earlier:

The analytics company said that while average app download numbers increased by 11 percent during Christmas 2013, this compares with an increase of 90 percent during Christmas 2012. Many consumers now already have a mobile device, suggests Flurry, and therefore the Christmas sales spike wasn\’t so significant.

via Gamasutra – Days of the holiday mobile game gold rush are fading, says new report.

Christmas spike: iOS Downloads and Revenue grew by more than 50%

a new Christmas tradition has emerged over the last couple of years: a global spike in download and revenue figures in the app stores. Also this year, Distimo’s AppIQ data shows that this tradition continues for the Apple App Store: the number of downloads rose by 53 percent and the amount of revenue increased by 56 percent.

via Christmas spike: iOS Downloads and Revenue grew by more than 50% | Blog | Distimo.

The lucrative secret behind infomercials

Too many goodies in this article:

Collectively, the U.S. market for infomercial products stood at $170 billion in 2009 and could exceed $250 billion by 2015. In fact, with the worth of the entire U.S. network and cable industry estimated at $97 billion as of 2013, DRTV is much bigger than TV itself.

Think a four-pack of ShamWows at $20 is the once-in-a-lifetime steal the pitchman says it is? Think again. You’re paying a 1,500 percent markup for some scraps of cast-off industrial rayon and polypropylene. The wholesale cost of a comparable product is about 1 to 30 cents apiece. But put some funky branding on them, give them a cool pitch, and those shammies soak up cash as easily as spills.

Producing a half-hour infomercial can cost anywhere from $25,000 to $250,000, depending on the production values and the host or talent involved in the shoot. For the sake of comparison: The average cost of producing a 30-second national TV commercial is about $350,000.

..

An infomercial buyer can produce and air a small test campaign for about $100,000. Any sales generated by the infomercials in the testing phase are almost incidental. If the response rates are decent (and remember, the bar is set pretty low: about 1 percent on average), the campaign can recoup a small fraction of its investment while still running a modest loss.

via The lucrative secret behind infomercials – The Week.