Its display advertising business, which accounts for about 40 percent of sales, fell 7 percent to $470 million, compared with the same quarter a year ago, in large part because of increased competition from Google and Facebook in the $17.5 billion United States display advertising market.
To be clear, that’s run rate, not the actual revenue it’s going to see in 2013. (The company declined to provide that number.) However, it’s double the $50 million run rate that AdRoll announced at the beginning of this year. The company also says that it serves more than 10,000 customers in 100 countries.
He is not worried that the general public will see the service as spying on consumers. English explained, “Consumers opt in when they download the Swirl app or the store’s mobile app. And their phone is reacting to a beacon in the store rather than being tracked. They are happy to opt in because it gives them an opportunity to get discounts.”
In total, Williams says Adblock Plus has fielded 777 applications for whitelisting since its incorporation in 2011. Only 9.5 percent of those applications ever result in whitelisted ads, but a huge chunk of those are eliminated right away as they’re fake or incorrect.
But while Amazon is estimated to make $835 million in advertising revenues this year, the notoriously secretive company has kept a lid on many of the details surrounding the platform many in the advertising industry refer to as a “sleeping giant.”
C’mon man. This idea will flame out just like peak oil did. In the end, marketers chase performance so you don’t really need scale to get any traction. It’s a crazy disruptive time for digital media but there’s a bigger market out there than just paid content. #drinkingthekoolaid
You may be familiar with the concept of peak oil, but Tim Hwang and Adi Kamdar (both former affiliates of the Berkman Center here at Harvard) are pushing the idea of peak advertising. (Tim is best known for cofounding ROFLcon; Adi is now an activist at the Electronic Frontier Foundation.)
A very thorough analysis of Zulily and their recent S1 filing to go public.
What makes Zulily stand-out relative to others is that it appears (at least in the Q1 2011 customer cohort) that average spend per customer per year does not decline on an annual basis. Like I said, this is a unique positive characteristic and one that is rarely seen in any ecommerce business
Zulily, the flash sale site for moms, had $272 million in revenues in the first half of 2013 and was unprofitable until this year, according to the S-1 disclosure it just filed with the SEC ahead of its IPO.
Its revenue is growing, however: Zulily saw $127 million in sales in the first half of 2012.
The company has 2.2 million active customers, with revenue per customer of $214. It stages 4,000 flash sales per day, according to the S-1.
The company, founded in 2009, has been valued at $1 billion and has received $139 million in venture capital funding.
Another one of these pissing match research reports:
Facebook Traffic Converts Better, Study Finds