Microsoft CFO Peter Klein told Wall Street analysts that “One in four of our enterprise customers” are now using Office 365 and that it is on a “$1 billion annual run rate.”
via Microsoft Finally Reveals How Well Its Google Apps-Killer Cloud Is Doing – Business Insider.
Wow:
We’ll cross one billion Android devices in six to nine months. In a year or two, we’ll hit two billion.
Still losing a billion dollars a year though.
Read more: http://www.businessinsider.com/chart-of-the-day-microsoft-online-income-2013-4#ixzz2Qsi5PTbY
This quarter it reported a $262 million loss. For most companies this would be terrifying. For Microsoft, it’s good news. It means Microsoft’s online division is getting much better.
via CHART OF THE DAY: Microsoft Online Operating Income – Business Insider.
Some app market size stats, via WSJ:
The global apps business is expected to make $25 billion in revenue this year, up 62% from a year ago, according to Gartner. To put that in perspective, movie theaters sold less than half that dollar amount at the box office in 2012.
Very cool visuals:
Tracking helps the digital marketplace work better. It just needs to be fully transparent so you can manage it effectively.
Marketing technology companies have proven that they can drive better results for buyers and sellers online. Those companies need to collect data to make their technologies work. You just need to see all of that tracking, and how it got on your site, in order to manage it effectively.
The Evidon TrackerMap, part of Evidon Encompass, reveals:
all of the tracking across a website
how it got there via the “redirect chain”
each entity’s impact on site performance
When you know, you can maintain control of your data, keep your pages loading quickly, and protect your customers’ privacy in the process.
via The Evidon TrackerMap™ | evidon.com.
On February 1, Google implemented new rules for application and toolbar distribution through its third-party ad products (Adwords and Adsense). The most onerous of these new “rules” requires that homepage conversions be “opt in” versus “opt out” previously […] Based on our channels checks, toolbar/application companies have shifted 50%-90% of their traffic to other search providers, with Yahoo being the biggest beneficiary. For the sake of our Google model, we are lowering our estimates to reflect the low end or a 50% reduction from non-exclusive partners. This equates to $1.3 billion, or 3% of total core net revenue.
Time to short IACI?
Youtube net rev share: $2.50 net eCPM:
The dollars programmers earn from YouTube’s ad-selling efforts range widely. But many big publishers say that after YouTube takes its 45 percent cut of the ads it sells, they frequently end up keeping about $2.50 for every 1,000 views their clips generate — that is, if their video generates a million views, they get $2,500. Other publishers say their split can be as high as $10 per 1,000.
via YouTube Programmers Complain About Video Advertising Dollars – Peter Kafka – Media – AllThingsD.
A good list via What Online Ads Really Cost | Digiday.
Yahoo home page takeover costs $450,000
Youtube home page takeover costs $400,000
Facebook logout screen ad: $100,000
AOL home page takeover: $400,000
And I like this little gem at the end on how much a mobile app costs brands:
Branded mobile app = $125,000
There’s been a lot of talk about what a mobile app should cost to produce, but according to one brand marketer, they typically sell for between $100,000 and $150,000, based on functionality. That doesn’t include the media to promote or distribute it, though.
I work for a large e-commerce provider (think Volusion, Magento, Bigcommerce, Shopify – one of them). The median store revenue per month across all our paying clients is $0. It’s more likely that you’re paying us money for nothing than that you’re making money from your store.
via Quora
