From last week– TV manufacturers are building in the capability for marketers to track what’s being watched.
Coming Web-connected units from LG Electronics Inc. (066570) and other manufacturers contain digital sleuthing technology that tracks live and recorded programs as they’re shown on-screen. Sets being demonstrated by Seoul-based LG in Berlin this week at IFA, Europe’s largest consumer electronics show, will use software from San Francisco-based Cognitive Networks Inc.
Major players including Samsung Electronics Co. (005930) and Vizio Inc. are discussing using such software in their sets, Cognitive Chief Executive Officer Michael Collette said in an interview. Manufacturers are trying to carve a slice of a worldwide TV advertising market forecast to total $196.5 billion this year by researcher Magna Global. Any ad revenue could help TV makers improve profit margins, which have suffered amid slowing demand and price competition.
via TV Makers Track What Viewers Watch Seeking Access to Ads – Bloomberg.
I wonder how much Google is taking a lesson from the wild west that became of Windows XP when all the malware pretty much took over that platform:
The changes, which among other things affect how ads are displayed and permissions sought, are meant to make Android safer so users can download and use apps with confidence.
via Google is waging war on apps that attack, infiltrate and steal from your phone – Quartz.
Placed through video download plug-ins, the spots have been eventually purchased by the likes of premium advertisers like Amazon, ATT and Toyota–without anyone except their inventor, a company called Sambreel, pocketing a dime, web security firm Spider.io has disclosed in a new report.
via The Creepy Ad Firm That’s Charging Top Brands For YouTube Ads That Aren’t Supposed To Exist – Forbes.
When FB partnered with Datalogix, everyone thought it was for targeting. I always said it was for ROI on the backend to track how campaigns drove offline activity.
Datalogix is getting really influential in this space… they’ve not partnered with Twitter. This should make it clear what Facebook is trying to do with Datalogix. Also, pat on the back for me for calling this right:
The basic goal of the program is to tell Twitter advertisers whether their campaigns actually drove consumers into stores to buy their products. That’s something Datalogix is already working on with companies like Facebook, and Ameet Ranadive, who leads the revenue product team at Twitter, told me that Twitter is employing a similar process as other social networks for tracking those purchases.
via Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales | TechCrunch.
Note, I’ve sold media products where brands demanded this offline ROI component. There’s a lot more growth in this area.
We’ve seen this before…
Reputation.com says it’s ready to unveil a place where people can offer personal information to marketers in return for discounts and other perks.
via Coming Soon: Take Your Own Personal Data to Market | MIT Technology Review.
Google hated spyware and adware but it was always their future:
“To the question of creepiness, the answer is it depends who you ask,” …
The services guess what you want to know based on the digital breadcrumbs you leave, like calendar entries, e-mails, social network activity and the places you take your phone. Many use outside services for things like coupons, news and traffic.
via Apps That Know What You Want, Before You Do – NYTimes.com.
It’s spyware’s time again!
People can do nothing and still get relevant, current content delivered regardless, using algorithms that track where you travel online to provide links to what else you might like to see.
As long as you have downloaded the extension, which monitors whatever else do you on your computer,
via Last.fm Founders Throw The Lights On Lumi, A Site That Uses Your Browsing History To Recommend New Content | TechCrunch.
The Internet Census was illegal. Somebody — nobody knows exactly who — had built a network of hacked computers called the Carna botnet to generate the data. According to a remarkable academic paper the hacker published with his census, he had taken steps to minimize his botnet’s harm. He installed it mostly on routers and set-top boxes and says he took steps to make sure that it didn’t hog system resources.
via Is It Wrong to Use Data From the World’s First ‘Nice’ Botnet? | Wired Enterprise | Wired.com.