People were talking about this over ten years ago and then when they couldn’t make money with it, all the tech was modified to show us ads. There’s a good chance that history repeats itself.
I’d prefer not to remember to turn the air conditioning down, lock the front door of my house, feed a pet, pause the sprinklers after rain, type in today’s workout into the treadmill or order a milk delivery.
This is anticipatory computing. When technology anticipates our needs and acts accordingly, we will have achieved that zenith of laziness. We will be liberated from the tyranny of to dos.
We’re on the precipice of large scale anticipatory computing. Google Now predicts my destination and informs me of the traffic conditions using sensors in my phone and behavior recorded in software.
via Anticipatory Computing: The Next Big Thing Is Enabling Laziness.
Microsoft’s cookie replacement would essentially be a device identifier, meaning consumers could give permission for its advertising use when opting in to a device’s regular user agreement or terms of service. Microsoft would then become directly responsible for users’ data and — assuming it doesn’t share it with third parties — confine privacy concerns to the Redmond, Wash.-based company rather than countless companies that currently collect data on people’s browsing behaviors.
via Microsoft Cookie Replacement to Span Desktop, Mobile, Xbox | Digital – Advertising Age.
He is not worried that the general public will see the service as spying on consumers. English explained, “Consumers opt in when they download the Swirl app or the store’s mobile app. And their phone is reacting to a beacon in the store rather than being tracked. They are happy to opt in because it gives them an opportunity to get discounts.”
via Swirl Spikes Retail Sales With Mobile Discounts, Gets $8 Million From Hearst – Forbes.
Thought this would’ve been bigger news:
AT&T (NYSE:T) is shuttering part of its advertising network that had allowed advertisers to deliver ads based on the behavior of AT&T’s mobile subscribers. Instead, the company is focusing on tracking subscriber behavior via its U-verse TV service and other internal platforms.
via AT&T shuts down mobile part of AdWorks advertising network – FierceWireless.
The obligatory online ad fraud article of the week:
The losses to ad fraud are hard to nail down. Security company Solve Media Inc., for instance, estimates that up to 29% of display advertising traffic world-wide is driven by bot armies, and could cost advertisers roughly $10 billion dollars this year, the company said. via Phony Web Traffic Tricks Digital Ads – WSJ.com.
Interesting thing is that the word “mobile” is only mentioned once in the article. The future is mobile and it’s dominated by the blocking of third party cookies. A compromise like this makes that world more advertiser friendly, which benefits Google.
Google is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s Internet browsing activity for marketing purposes
via Google eyes big change in online tracking for ads.
From last week– TV manufacturers are building in the capability for marketers to track what’s being watched.
Coming Web-connected units from LG Electronics Inc. (066570) and other manufacturers contain digital sleuthing technology that tracks live and recorded programs as they’re shown on-screen. Sets being demonstrated by Seoul-based LG in Berlin this week at IFA, Europe’s largest consumer electronics show, will use software from San Francisco-based Cognitive Networks Inc.
Major players including Samsung Electronics Co. (005930) and Vizio Inc. are discussing using such software in their sets, Cognitive Chief Executive Officer Michael Collette said in an interview. Manufacturers are trying to carve a slice of a worldwide TV advertising market forecast to total $196.5 billion this year by researcher Magna Global. Any ad revenue could help TV makers improve profit margins, which have suffered amid slowing demand and price competition.
via TV Makers Track What Viewers Watch Seeking Access to Ads – Bloomberg.
I wonder how much Google is taking a lesson from the wild west that became of Windows XP when all the malware pretty much took over that platform:
The changes, which among other things affect how ads are displayed and permissions sought, are meant to make Android safer so users can download and use apps with confidence.
via Google is waging war on apps that attack, infiltrate and steal from your phone – Quartz.
Placed through video download plug-ins, the spots have been eventually purchased by the likes of premium advertisers like Amazon, ATT and Toyota–without anyone except their inventor, a company called Sambreel, pocketing a dime, web security firm Spider.io has disclosed in a new report.
via The Creepy Ad Firm That’s Charging Top Brands For YouTube Ads That Aren’t Supposed To Exist – Forbes.