Doubling down on user data:
The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website, or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.
via Facebook Considers Vast Increase in Data Collection – The CIO Report – WSJ.
Microsoft’s cookie replacement would essentially be a device identifier, meaning consumers could give permission for its advertising use when opting in to a device’s regular user agreement or terms of service. Microsoft would then become directly responsible for users’ data and — assuming it doesn’t share it with third parties — confine privacy concerns to the Redmond, Wash.-based company rather than countless companies that currently collect data on people’s browsing behaviors.
via Microsoft Cookie Replacement to Span Desktop, Mobile, Xbox | Digital – Advertising Age.
He is not worried that the general public will see the service as spying on consumers. English explained, “Consumers opt in when they download the Swirl app or the store’s mobile app. And their phone is reacting to a beacon in the store rather than being tracked. They are happy to opt in because it gives them an opportunity to get discounts.”
via Swirl Spikes Retail Sales With Mobile Discounts, Gets $8 Million From Hearst – Forbes.
The technology Microsoft is developing would track users on computers, tablets, and smartphones that run Windows operating systems, as well as on the Xbox video game consoles and online services like Internet Explorer and Bing.
via Microsoft Plans Tracking Alternative To Cookies – Business Insider.
Drawbridge, founded by a former Google data scientist, says it has matched 1.5 billion devices this way, allowing it to deliver mobile ads based on Web sites the person has visited on a computer. If you research a Hawaiian vacation on your work desktop, you could see a Hawaii ad that night on your personal cellphone.
And a bit about how it works:
Drawbridge, which was founded by Kamakshi Sivaramakrishnan, formerly at AdMob, the Google mobile ad network, has partnerships with various online publishers and ad exchanges. These send partners a notification every time a user visits a Web site or mobile app, which is considered an opportunity to show an ad. Drawbridge watches the notifications for behavioral patterns and uses statistical modeling to determine the probability that several devices have the same owner and to assign that person an anonymous identifier.
So if someone regularly checks a news app on a phone in bed each morning, browses the same news site from a laptop in the kitchen, visits from that laptop at an office an hour later and returns that night on a tablet in the same home, Drawbridge concludes that those devices belong to the same person. And if that person shopped for airplane tickets at work, Drawbridge could show that person an airline ad on the tablet that evening.
via Selling Secrets of Phone Users to Advertisers – NYTimes.com.
Media6Degees pioneered a rich data science approach to predicting brand affinity. Today they’re rebranding as Dstillery. Here’s a peek at what’s behind the name change and how the company knows more about what you want to buy than you could ever imagine.
via Dstillery Is Picasso In The Dark Art Of Digital Advertising | Fast Company | Business + Innovation.
More than a new coat of paint, the company has fully integrated technology from mobile media-buying and -targeting company EveryScreen Media, which it acquired in mid-July. EveryScreen effectively turbocharges the mobile arm of Dstillery’s technology, which is so intuitive about what you might buy, it’s difficult to explain.
On them solving the multiscreen problem:
Dstillery is now able to use the person’s IP address. Then with what Phillips cryptically calls “some advanced data science,” Dstillery can associate devices across that IP address. “We can associate a laptop with a smartphone.
Facebook confirmed to me that beyond the news outlets and analytics firms that it announced today would gain Public Feed and Keyword Insights API access, brands and advertising agencies will also get to gander at your conversations. “It’s definitely something we’re exploring,” a Facebook spokesperson told me. It’s not going to be a free-for-all. “It won’t be open to anybody. It’s something we’ll need to partner with people on,” the company said.
via Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers | TechCrunch.
When someone “connects” to Facebook using their Gmail, Yahoo, Twitter, Outlook or whatever account, Facebook will ask for permission to access your contacts to “find your friends on Facebook”. While Facebook may actually be trying to find their friend’s profiles on Facebook, Facebook is also harvesting all of that contact data and using it to create “shadow profiles” based on name and email address information.
via You Might Have an Invisible Facebook Account Even if You Never Signed Up.