Come on guy, you can’t try to turn this into a positive thing:
So why is a cookie-less consumer a good thing? My favorite answer is that it enables us to think hard about marketing in the greater context of a multi-device consumer.
via Why Cookie-less Consumers Are A Good Thing – Business Insider.
I’ve talked a lot on this blog about 2013 being the year that multi-screen starts trending in our industry. This article above is evidence of that.
The other options listed in the article are known solutions. The most interesting yet non innovative in terms of tech are the cookie co-ops. I wonder if someone can herd enough cats to create an entity with compelling size.
As I said when this first came out, this level of targeting is a game changer for a lot of industries.
The world in which marketers had no targeting access to Facebook users’ email addresses is a thing of the past that ended in September 2012 with the advent of “Custom Audiences.” The tool allows marketers to link Facebook marketing to emails, phone numbers, and Facebook UIDs of users who already established a relationship with specific companies off the social network.
via Facebook Once Said No Targeting Users’ Emails – Business Insider.
Not arguing with this and I could’ve told you this ten years ago:
Although this has led to noted improvements in ad effectiveness for national campaigns, we posit that locally-targeted ad campaigns with strict geographic limits do not see as much of a benefit as from other targeting techniques, such as page-level semantic analysis, or contextual targeting.
via Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies.
Article from last week– Ha, a lobbyist argument:
People might feel more comfortable about being subject to data-mining if companies did a better job of demonstrating a direct benefit to them, argues Jules Polonetsky, director of the Future of Privacy Forum, an industry financed research organization in Washington.
via For Consumers, an ‘Open Data’ Society Is a Misnomer – NYTimes.com.
Amazon today announced ”Login with Amazon,” a single sign-in service
The difference: Unlike Twitter, Amazon has your credit card information.
via One login to rule them all: Amazon launches its own single sign-in service | VentureBeat.
Verizon Wireless has begun selling more specific data generated by its customers to third-party companies, reports the Wall Street Journal. The data being offered includes details such as locations, travels, demographics, and web-browsing habits. The data is anonymized, so it can’t be identified to individual customers, and is packaged in groups of customers rather than by person.
via Verizon Selling Customer Location Data (Phone Scoop).
BREAKING: Mozilla Postpones 3rd-Party Cookie Blocking by Default http://bit.ly/firefox3C
via Twitter / iab: BREAKING: Mozilla Postpones ….
Federal officials have intensified their scrutiny of the data brokerage industry by issuing a series of formal letters in recent days alerting companies that they may be violating federal restrictions on the collection and sale of personal information.
via FTC warns data brokers on privacy rules – The Washington Post.
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon. While information has been scarce, a buyer who’s been pitched by the e-commerce giant was able to share some details about the service.
via Should EBay Share Its Users’ Data With Brands | Adweek.