Media6Degees pioneered a rich data science approach to predicting brand affinity. Today they’re rebranding as Dstillery. Here’s a peek at what’s behind the name change and how the company knows more about what you want to buy than you could ever imagine.
via Dstillery Is Picasso In The Dark Art Of Digital Advertising | Fast Company | Business + Innovation.
More than a new coat of paint, the company has fully integrated technology from mobile media-buying and -targeting company EveryScreen Media, which it acquired in mid-July. EveryScreen effectively turbocharges the mobile arm of Dstillery’s technology, which is so intuitive about what you might buy, it’s difficult to explain.
On them solving the multiscreen problem:
Dstillery is now able to use the person’s IP address. Then with what Phillips cryptically calls “some advanced data science,” Dstillery can associate devices across that IP address. “We can associate a laptop with a smartphone.
Facebook confirmed to me that beyond the news outlets and analytics firms that it announced today would gain Public Feed and Keyword Insights API access, brands and advertising agencies will also get to gander at your conversations. “It’s definitely something we’re exploring,” a Facebook spokesperson told me. It’s not going to be a free-for-all. “It won’t be open to anybody. It’s something we’ll need to partner with people on,” the company said.
via Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers | TechCrunch.
When someone “connects” to Facebook using their Gmail, Yahoo, Twitter, Outlook or whatever account, Facebook will ask for permission to access your contacts to “find your friends on Facebook”. While Facebook may actually be trying to find their friend’s profiles on Facebook, Facebook is also harvesting all of that contact data and using it to create “shadow profiles” based on name and email address information.
via You Might Have an Invisible Facebook Account Even if You Never Signed Up.
We’ve seen this before…
Reputation.com says it’s ready to unveil a place where people can offer personal information to marketers in return for discounts and other perks.
via Coming Soon: Take Your Own Personal Data to Market | MIT Technology Review.
Custom audiences is one of the most powerful features found in Facebook Ads. A custom audience is a set of “users” that you upload (usually in the form of email addresses) in a CSV or Excel file to Facebook. Facebook then looks at their users and tries to find the users in the set you uploaded to make a match. If a match is found, they place that user into the custom audience. From there, you can target any of your ad types specifically to this custom audience.
via Facebook Custom Audiences 101 | 500 Startups.
Let’s tie this to cookie data to make it interesting!
I thought of this story, revealed at Peterson’s murder trial which I occasionally attended, when a prominent data broker announced two weeks ago that it had begun selling locational information on license plates that have been filmed and identified. In recent years, police have also widely embraced license plate recognition to track suspected criminals.
via Data Brokers Are Now Selling Your Car’s Location For $10 Online – Forbes.
Interactive Advertising Bureau general counsel Mike Zaneis confirmed to Business Insider that the adtech business has proposed that “we could possibly honor all DNT flags” if, in return, the ad businesses were still allowed to use anonymous, “de-identified” data for ad targeting. (See Zaneis’ full statement below.)
via Ad Business Admits Do Not Track Cookies Have Won – Business Insider.
In case you missed it, downloading Jay-Z’s new app (to get his new album) requires you to share a lot of data:
It demands permissions, including reading the phone’s status and identity, which made some users, notably the rapper Killer Mike, suspicious: Does Jay-Z really need to log my calls? It also gathers “accounts,” the e-mail addresses and social-media user names connected to the phone. Those permissions are often part of a typical app package. This one got worse.
via Jay-Z Is Watching, and He Knows Your Friends – NYTimes.com.
And it works exactly how you think it’ll work. Twitter wants to make sure that you know they will be respectful of your privacy though:
Many browsers, however, are beginning to block third parties as a default. And Twitter will respect that decision.