This guy doesn’t think so:
Previously, Ello could only change its policy and run ads with the approval of 51% of shareholders, and now 67% is required. That’s an improvement but hardly an eternal guarantee. Either way, the majority could be achieved if enough of the original founders and shareholders give in to temptation, or if the exit-hungry venture capitalists get enough seats on the board to outvote them.
via Can Ello Legally Promise To Remain Ad-Free? – Slashdot.
“mobile revenue has exploded since 2012, as it now makes up roughly 66% of Facebook’s total revenue.”
CHART OF THE DAY: Facebook Growth Comes From Mobile Ads – Business Insider.
Twitter is using a newly discovered hidden code that the telecom carriers are adding to every page you visit – and it’s very hard to opt out.
Somebody’s Already Using Verizon’s ID to Track Users – ProPublica.
From Capital One, the data minining powerhouse:
Ms. Laube and her co-founder, Chief Executive Scott Grimes, started Cardlytics in 2008 after leaving Capital One bank. She said they had noticed several trends–cash was used at low rates and payments were becoming digital. Credit and debit cards gave banks extensive records on how consumers were spending their money, although the banks weren’t doing much with the data. Also, more consumers were banking online and through mobile devices.They decided to create a way for advertisers to use banks’ transaction data to target consumers with offers online. McDonald’s, for instance, could find people who had shopped at Burger King and offer them rewards. If consumers want the rewards, they click on them and use their bank cards to pay.
via Cardlytics Raises $70 Million as it Prepares to Go Public – Venture Capital Dispatch – WSJ.
$700K a day in earnings just from the app, she is still more successful than most startup founders, at least from a revenue standpoint.
via Why Is Kim Kardashian At A Tech Conference?! | TechCrunch.
This is really interesting to hear from the head of Youtube. The one thing I’ve always believed is that you have to either pick ad supported or paid. If you ride the fence, you’re going to have a shitty ad offering or a shitty paid offering. But if the product life cycle of online ads is winding down, you may not really have a choice. Maybe ginormous scale will allow Youtube to be able to do both well.
“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point where people don’t want to see the ads,”
via Susan Wojcicki Wants to Sell You YouTube Video Subscriptions | Re/code.
According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. The infographic can be found on Ad Week’s website.
via Phone Traffic is Accidental Most of the time, According to new PWC Study.
Injecting a unique identifier on to your websites:
The company—one the country’s largest wireless carriers, providing cell phone service for about 123 million subscribers—calls this a Unique Identifier Header, or UIDH. It’s a kind of short-term serial number that advertisers can use to identify you on the web, and it’s the lynchpin of the company’s internet advertising program. But critics say that it’s also a reckless misuse of Verizon’s power as an internet service provider—something that could be used as a trump card to obviate established privacy tools such as private browsing sessions or “do not track” features.
via Verizon’s ‘Perma-Cookie’ Is a Privacy-Killing Machine | WIRED.