The Economist explains: How a new type of “evercookie” tracks you online

Marketers have therefore developed cleverer ways to store the tracking code using so-called “evercookies”, which hide the code in various virtual nooks and crannies that exist in modern web browsers. If a user deletes a cookie, an evercookie script can then recreate it. The result is a cat-and-mouse battle between browser manufacturers, who want to block the storage of tracking codes on users’ computers, and marketers, who continue to find new places to hide them.

The Economist explains: How a new type of “evercookie” tracks you online | The Economist.

Facebook Now Tells Advertisers When Ads Lead To Purchases Across Devices

Multiscreen data for the win!

Facebook announced today that it will be giving advertisers a new report showing how often ads drive users to buy the advertised product on a different device.

The company says that to gather cross-device conversion data, it’s combining information gathered by the Facebook Conversion Pixel (which tracks desktop web conversions) and mobile apps that use the Facebook SDK. With the new report, Facebook says advertisers will now be able to see “the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet.”

Facebook Now Tells Advertisers When Ads Lead To Purchases Across Devices | TechCrunch.

Facebook Assault on Google’s DoubleClick Coming This Fall

Facebook has been pouring resources into Atlas in advance of a big new push with the product, expected to coincide with the Advertising Week trade show in late September, according to three people familiar with the plans. Among the anticipated new features is a so-called “demand-side platform,” a system that lets advertisers make automated bids for ad inventory.

via Facebook Assault on Google’s DoubleClick Coming This Fall – The Information.

You have to run a cost-effective, cheap, and rapidly developed CMS

I was told for years by publishing company IT people that blog CMSes would never be good enough to run serious sites.

Right now, your operation needs a really good reason for NOT running on a cost-effective, cheap, and rapidly developed CMS like WordPress. And yet, the custom, bespoke magazine/newspaper CMS still reigns supreme.

via The New Yorker’s WordPress regeneration – One Man and His Blog.

The indie app gold rush is over

Let’s face it, the app gold rush is well over. It is now much harder to make it into the market and it requires more planning, financial investment and time. On top of that, competition is fierce, your app may get sherlocked 1 by Apple and become a part of the next OS release or may lose traction because a VC funded company is offering a free alternative and has near to unlimited funds for market it while they figure out how to monetize it. 2

via The Indie Life — Medium.

 

Monetizing Reddit while not pissing off the users

For Reddit, a large campaign from an advertiser runs in the $100,000 range, according to this person, while a good-size single ad sale is around $20,000.

Reddit’s game plan is not where the advertising market is going.  This is diametrically opposed to Reddit’s refusal to collect users’ personal data.

The Buzzfeed arbitrage:

Staff members at the website Buzzfeed routinely mine Reddit for popular photos and memes, then repackage that content into so-called listicles that go viral.

via Can Reddit Grow Up? – NYTimes.com.