This information appears to be sent back unencrypted and in the clear to LG every time you change channel, even if you have gone to the trouble of changing the setting above to switch collection of viewing information off.It was at this point, I made an even more disturbing find within the packet data dumps. I noticed filenames were being posted to LG\’s servers and that these filenames were ones stored on my external USB hard drive. To demonstrate this, I created a mock avi file and copied it to a USB stick.
I’ve been involved in more adtech financings than anyone else I can think of. So this may be the appropriate time to interject that I have not added an adtech company to my portfolio in two and a half years. I know why there’s a gap, I’m part of it. The purpose of the talk is not an investigation of the gap, but an apologia for it.
match rates on Facebook are three times what clients can expect when matching against traditional display ads on the “open Web.” Meanwhile, Facebook’s lookalike modeling product – which uses Facebook’s algorithms to find audiences that resemble existing customers — is “consistently the most efficient form of prospecting.”
Twitter is doing more stuff with TV:
Twitter added a tool for advertisers that will let them target users who are posting about television shows, seeking to capitalize on the way people use its microblogging service.
Interesting option for readers of this site:
You can now remove all banner ads from The Next Web! Of course we know you can use an Ad Blocker, but this way you’ll get a gorgeous banner free reading experience whilst supporting the content you love and playing an important part in TNW growth & innovation for the years to come.
via The Next Web.
But for every $1 billion dollar IPO, there are dozens of companies that never get close. They spark, they sizzle, and then they go flat, or worse.One of those companies is Vibrant Media, a former rising star in ad-tech that built a $100 million dollar business selling in-text ads before native advertising and real time bidding rose to prominence. Vibrant is still alive but stagnating, and one day last month the company\’s problems came to a head.
Courtesy of Flite:
According to the 274 media and advertising professionals surveyed, media spend on multi-screen campaigns is expected to grow from 20% to 50% over the next three years here, multi-screen campaigns are defined as those taking place over the same timeframe and across at least two screens, including PC, tablet, smartphone, and television. Forty-eight percent said that multi-screen campaigns are very important vehicles for projecting advertising messages today, and 88% said that the same will be true by 2016.
In NYC, Boingo demands app installs in order to access wifi. I’m sure we’ll see more of this sort of app marketing activity in the future:
Restaurants, hotels, and other businesses are spending a lot to provide customers with free Wi-Fi. Today Facebook and Cisco roll out a way to help any brick-and-mortar recoup its costs by asking users to check-in to get Internet access. Those who oblige get dropped on the business’ Facebook Page, and their anonymous, aggregate demographic info is passed to the merchant.
In this way, the nature of the deal reflects Google’s desire to make big consumer brands more comfortable spending money on YouTube by making the online video ad-buying process more like the TV buying process those brands are used to. It’s almost like a TV “upfront” deal, in which prices are negotiated in bulk before the campaigns run.