Priceline is very aggressive about testing new marketing channels but that doesn’t mean they can make everything work.
So why can’t Priceline make this work? What Bloomberg doesn’t say is that it’s likely that few customers consult Facebook or Twitter for travel advice before making their plans.
via Priceline CEO Facebook And Twitter Are Useless For Ads – Business Insider.
So starting today, Apple is letting anyone use Apple’s iAds Workbench to create an ad campaign that’ll show up in apps on the iPhone and iPad.
via Apple Opening Up iAd To More Users – Business Insider.
Good article but you get credit if you said this five years ago, not after we’ve had time to see how things play out. The best part about this article getting circulated is that the guys who are guilty of jumping on the big data bandwagon are also sharing this and making it seem like this was their position all along.
“Big data” has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever.
via Big data: are we making a big mistake? – FT.com.
Adblock moves from being binary to greyscale when it comes to advertising. We see this often as “anti-ad” technology evolves.
Adblock Plus today unveiled a set of guidelines for its “Acceptable Ads” initiative in the form of an online manifesto. The company’s goal is to define how a reasonable ad should look and behave so that ad blocking can only encompass annoying ads.
via Adblock Plus Publishes Acceptable Ads Manifesto.
Co-written by a Google and Microsoft researcher:
Evidence from the randomized trials is very weak because individual-level sales are incredibly volatile relative to the per capita cost of a campaign — a “small” impact on a noisy dependent variable can generate positive returns. A calibrated statistical argument shows that the required sample size for an experiment to generate informative confidence intervals is typically in excess of ten million person-weeks.
via On the Near Impossibility of Measuring the Returns to Advertising by Randall A Lewis, Justin M. Rao :: SSRN.
Here’s a recap of what has happened and what I’ve learned so far from my experience.
I’ve received some very positive feedback about my move away from traditional advertising to a donation based format. I’ve been contacted by numerous people in the industry ( NASA, etc. ) about this. They are truly intrigued and didn’t really understand how I was going to keep the lights on.
The BTC community has been overwhelmingly supportive through this transition as well. I’ve gotten so many PMs from people that have built systems for easier BTC integration and I’m truly grateful for that.
How much BTC has been donated so far? Day 1: I received 0.0125 BTC which equals ~ $8.00 USD. Day 2: 0.0015 BTC = ~ $0.95 USD Day 3: 0.00 BTC = $0.00USD Day 4: 0.00 BTC = $0.00USD Day 5: 0.00 BTC = $0.00USD Day 6: 0.00 BTC = $0.00USD
There are probably a few reasons for this. One is that after the initial post moved down the page less BTC influencers were coming to the site. My normal audience comes from links and Google so who knows if they user BTC at all.
This news doesn’t halt me one bit. I’m in this for a while and will continue doing what is right and what is good. Like I said before, this is still only a few days old so there will be design changes, traffic changes. I’m still 100% behind BTC!
via What I learned by switching to Bitcoin donations instead of traditional ads | Hacker News.
Looking at how digital devices overlap with TV, the report indicates that for US respondents:
45% of daily smartphone time is spent simultaneously with TV;
37% of daily laptop time is spent with TV; and
55% of daily tablet time is spent simultaneously with TV.
via Multi-Screening in the US: The How and Why.
The startups I spoke with [at YC demo day] believe there are better ways to make money in mobile than advertising. I think this is very telling and worrisome for all the people reading this piece: Advertising on mobile devices is still broken.
via Mobile is hitting the nuclear reset button | Digiday.
Not just broken on mobile. It’s broken on desktop too.
The social-bookmarking company is asking for hefty spending commitments between $1 million and $2 million from prospective advertisers, and it’s looking to price CPMs between $30 and $40, according to three executives briefed on Pinterest’s ad pitch.
via Pinterest Seeks 7-Figure Spend Commitments from Advertisers | Digital – Advertising Age.