The reality is that there is no other way to increase the signal to noise ratio while increasing the value of the network for users.
Despite a good second-quarter earnings call, Twitter is still labeled as a risk by financiers. People still aren’t clear about what Twitter wants to be when it grows up. CEO Dick Costello will not rule out an algorithmically led newsfeed that would adopt a Facebook-like approach to choosing only to display certain types of content.
‘”Content marketing costs 62% less than traditional marketing & generates about 3X as many leads.”
blockquote>According to Amazon’s description of the new CPM ads, the ads are tailored to the user using Amazon’s personalization technology. You’ll be paid for each impression you serve, and you can specify a target CPM minimum. If Amazon can’t meet the CPM target, your ad request will then be “passed back” to your specified ad network.
Amazon.com Inc. is gearing up to more directly challenge Google Inc. ‘s dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.
Initially, Amazon plans to replace those ads on its pages that Google chiefly supplies with a new in-house ad placement platform, said people familiar with the matter. In the future, that system could challenge Google’s $50 billion-a-year advertising business and Microsoft Corp.’s , they added.
The Seattle-based retailer already has a limited business placing ads on other sites. In a sign that it has larger goals, Amazon is testing ways to expand that program with new types of ads.
“Amazon could use the data it has about buying behavior to help make these ads much more effective,” said Karsten Weide, an analyst at researcher IDC. “Marketers would love to have another viable option beyond Google and Facebook for their advertising.”
Amazon has told potential ad partners that it may begin testing the new placement platform, dubbed Amazon Sponsored Links, later this year. The plan, these people said, is to make it easier for marketers to reach its nearly 250 million active users.
It’s tough to play the quality game over time.
If you think you’re seeing fewer ads while browsing publisher sites, it’s not your imagination.
With recent redesigns, several publishers have trimmed the ad inventory on their sites. When The Chicago Tribune relaunched last week, designers reduced the number of ads on article pages to five from nine to 11. Hearst Magazines’ sites have been reducing the number of standard units in favor of high-impact ones and native ads that run in the editorial stream. USA Today halved the number of ads on its site when it relaunched two years ago.
Content Recommendation Box on Vox Media, CBS Interactive Sites Includes Yahoo’s Ads
Soundcloud has launched advertising on the platform for the first time. It’s understood that it will also start a new paid subscription service in the “coming months” to let listeners opt out of ads.
Marketers have therefore developed cleverer ways to store the tracking code using so-called “evercookies”, which hide the code in various virtual nooks and crannies that exist in modern web browsers. If a user deletes a cookie, an evercookie script can then recreate it. The result is a cat-and-mouse battle between browser manufacturers, who want to block the storage of tracking codes on users’ computers, and marketers, who continue to find new places to hide them.
Multiscreen data for the win!
Facebook announced today that it will be giving advertisers a new report showing how often ads drive users to buy the advertised product on a different device.
The company says that to gather cross-device conversion data, it’s combining information gathered by the Facebook Conversion Pixel (which tracks desktop web conversions) and mobile apps that use the Facebook SDK. With the new report, Facebook says advertisers will now be able to see “the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet.”