The biggest challenge Yahoo has is that it lacks any solid search technology. Sure, Yahoo has some for very specialized things. But the core technology to sift through billions of pages across the web and ferret out relevant results? Yahoo gave all that up as part of its deal with Microsoft years ago.
via Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google.
“Surveillance is the business model of the Internet,” Schneier told attendees. “We build systems that spy on people in exchange for services. Corporations call it marketing.”
via Surveillance is the Business Model of the Internet: Bruce Schneier | SecurityWeek.Com.
We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter, and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange.
A new way to promote mobile apps to 1 billion devices, both on and off-Twitter | Twitter Blogs
So where is this engagement for Google+ coming from? Turns out that Google has a not-so-secret weapon with which to bash Twitter: search results.
If you click on the image [on the search results page] associated with that info box on the top right of the page … you end up on Google+
via Google+ v. Twitter User Data – Business Insider.
Remember when there was huge backlash the last time this was tried at scale? The question is whether this time, it’s different.
Google is testing a way to measure whether its online search ads spur sales in physical stores, working with data companies including Acxiom and Epsilon.
The data companies have been doing similar work with other online giants. Acxiom has worked with Yahoo, Microsoft and AOL, says Josh Herman, Acxiom’s vice president of partner and product strategy. Acxiom acts as a central store of data from advertisers and websites. The advertiser dips into its database of existing customers for a group of shoppers it wants to target. It sends this group to Acxiom, which scrambles it into an anonymous list. Acxiom then matches this to another anonymous list of users shared by the website, creating a master group of consumers.
via How Acxiom Ties Online Ads to Your in-Store Purchases – Digits – WSJ.