How much you pay determines how much bot traffic you’re getting, so when you’re paying $0.002 a click, you’re getting mostly bots. You can tell it’s bot traffic just by looking at the analytics. We’d see a traffic spike in our real-time analytics dashboard and then we would see all of our traffic for the day serve in a couple of hours, Or it would all come from users using the same really old version of Internet Explorer. Almost all our users had Flash versions from 2003
Right now, it’s only Pinterest’s first set of API partners.
We’re excited to announce that partners can now showcase their most popular Pins right on their own websites and mobile apps.
Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to agency executives briefed on the program by Google employees. Google then connects these store visits to Google searches conducted on smartphones in an attempt to prove that its mobile ads do, in fact, work.
A lot of knowledge for a young dude:
Sahil Jain of AdStage is here to break it down. The 23 year-old ad genius won LAUNCH 2013 in the Best Business category. That’s after dropping out of high school to start working at Yahoo when he was just 17. When he sat down with Jason he gave us the scoop: why Bing is an underrated place to advertise, why LinkedIn clicks are priced so high, and why multitouch attribution is the future of advertising
My take on how things are trending is that ad sellers such as Pandora will pretty soon be providing user registration data and possibly analytics data to advertisers in all its glory:
When a user registers for a Pandora account, the provides his or her age, gender, and zip code. The Internet radio company plans to go through its data and develop demographics it believes advertisers will find more attractive than the imperfect browsing habits collected by cookies.
Great post of quality of traffic from social media:
social traffic substantially underperforms overall traffic from about 5am to noon, and social substantially overperforms overall traffic from about 3pm until 1am. From the perspective of driving traffic to your site, it appears that late afternoon through night is the best time to reach your readers on social media and get them to click through to your site.
Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook that other continents will likely follow suit.
This is symbolic:
ESPN has revealed that its mobile properties saw more unique visits in September than its website ESPN.com. This is the first time the sports network has ever seen this happen.
Positive article on ad tech from a VC (talking his book). It focuses on data and RTB but leaves out the most impactful issues affecting the industry.
Facebook isn’t alone in restricting privacy options for users. Google NASDAQ: GOOG said Friday that as of November 11 it would begin displaying user names, photos, ratings, and reviews in product ads under a caption it called “shared endorsements.”