Although the hit game is no longer available, more than 50 million people who downloaded it are still generating millions, or billions, of ad impressions
Ad monetization continues to be really simple to model. Frequency, size, and position are the big three variables:
“the number of ads in the News Feed is an important variable,” it’s not only one the company focuses on. He said Facebook will also be experimenting with things like the size and position of the ads: “All of this goes into trying to find the right balance.”
A strong pov from Felix Salmon on what the thinks is the right play for the content industry right now:
Right now might also be a very brief window of opportunity for roll-up strategies. The idea behind such things is simple: if you have a powerful CMS, then it makes sense to take existing sites like, say, the Curbed Network and move them onto a more powerful system like, say, Vox Media’s Chorus.
This article could’ve also been titled “How Google mitigates Android fragmentation”. For the most part, the terms should be “pro” users and developers’. Maybe not so much for manufacturers.
Data tab dump continues:
As with food, data is best when it's fresh, you know the source, and it's not overly processed.—
Michael E. Driscoll (@medriscoll) February 22, 2014
Continuing the user data roundup / tab dump:
Verizon wants your deskop browser data:
Verizon Wireless recently announced changes to its Relevant Mobile Advertising Program that will allow the carrier to track your desktop surfing habits on the Web and use that information to help advertisers deliver targeted ads to your mobile phone. I found out about the change after logging into my Verizon Wireless account online and noticing this little message…
Today is turning into a data news roundup:
Background: “last week, Apple began to reject apps that were pulling the IDFA identifier, but were not showing any ads”
Appsfire is proposing an alternative solution. Called “OpenIDFA,” the technology allows for the type of tracking use cases that Apple’s ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.
I’ve designated today to be user data tab dump day– lots of links on user data and targeting to follow!
We’re including in Core Audiences a new targeting option, behaviors, which includes Partner Categories. This gives marketers the ability to target campaigns to people based on things they purchase and what devices they use. For instance, if you want to reach people interested in music that use iPhones, you’ll use behaviors as part of creating your target audience.
Naturally, many of these same people are also implying that because Netflix has to pay Comcast, consumers will foot the bill for this as Netflix will have to charge more for their service. This could not be further from the truth. Those stating this have no clue how Netflix delivers their content today or what costs they already incur.
I’ve been reading Dan Rayburn’s posts for many many years and it has shaped my POV on the economics of online video and properties such as Youtube.