A Tale of Two Online Business Models

The latest (week old) article that explores the difference between paid and ad-supported content:

“Rather than go through the hassle of publishing, marketing, excerpting and selling the story as an e-book, we figured we would just share it with all of our readers all at once,” Mr. Blodget said in an e-mail.

This approach is the opposite of that taken by another online publication, NSFWCorp, which was formed by Paul Carr, a blogger and author. NSFWCorp bills itself as The Economist as written by The Daily Show, and generates what Mr. Carr calls “real long-form journalism — but with jokes.”

via A Tale of Two Online Business Models – NYTimes.com.

True 10 years ago, true today: Ad Tech Still Needs People

In adtech, most conversations are really just about a handful of issues that we’ve been dealing with over the last decade and more.  Ad tech cos have a lot of headcount. Always have and probably will into the the near future.  I’ll make sure to make a really big deal when I post news on the day this changes.

Technology instead of humans — That’s the model ad tech companies have touted over the years, especially to their investors.

But it’s not that simple in practice. As nice as self-service platforms and automation sound, the fact is vendors still require hefty service layers if they want to sell into agencies. Advertisers fully expect their vendors to take care of any heavy lifting when it comes to executing and optimizing campaigns, especially around display.

via Ad Tech Still Needs People | Digiday.

“At Yahoo, we want to be the most essential starting point for your life,”

Yang’s statement is closest to what Yahoo has aspired be — “the most essential starting point” for Internet users — and struggled to become as it was lapped by Google, Facebook and others who developed very profitable services that prevailed over Yahoo’s.

via Reviving Yahoo: Marissa Mayer’s grand challenge | Internet & Media – CNET News.

This is a Yang quote but it still speaks to the core appeal of what Yahoo was (and wants to return to) when everyone went to their my.yahoo page to get the digital content.

As I’ve stated before, as marketers get more demanding for multi-screen metrics, Yahoo needs to increase their PVs of logged in users.  On paper, they’ve reversed this the growth trends for those metrics through this acquisition.

 

 

How Facebook could save Nokia

More on digital mobile value net dynamics.  It’s a bit different abroad than here in the US.

it comes with free data for Facebook if consumers use one of the wireless carriers that have agreed to that. Vaughan Smith, Facebook’s head of mobile partnerships, told the gathered press that five billion people still don’t use the internet. “How can we help those people get online faster so they can lead a richer life?” he asked. His answer: Facebook.

This is not the first time Facebook has lured users with the promise of free data. We’ve written in the past about Facebook Zero, a free text-only service for people on old, un-smart phones. But this is the first time the perk has been bundled into a smart device, one that’s iPhone-like and has a touchscreen. The developing world loves Facebook. Brazil and India are the social network’s largest markets after America. In the latter, it’s the most-visited website after Google. Nokia is betting people will buy its phones so they can get on Facebook even more easily (even if it is without faster 3G wireless).

via How Facebook could save Nokia – Quartz.

ESPN Eyes Subsidizing Wireless-Data Plans

We’ve been trying to make this model work for a very long time.  Feels like we get closer and closer though.

Such a deal would mark a significant development in the wireless business, creating a new model for media and telecom companies to share the costs of bringing bandwidth-guzzling services to consumers. Another way media companies could compensate carriers is by sharing advertising revenue with them.

via ESPN Eyes Subsidizing Wireless-Data Plans – WSJ.com.

Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 40%, But Now Under $18 | TechCrunch

For those of you playing along at home:

The first ad tech IPO of 2013 hit the NYSE today: Marin Software priced its 7.5 million shares at $14 each, raising $105 million at a valuation of $425 million. Trading under the symbol MRIN, the stock saw a small pop in its opening hour, rising by some 40% before going down again and currently trading under $18, a rise of some 20%-28% on the IPO price.

via Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 40%, But Now Under $18 | TechCrunch.