Now, she says, there is a real appetite to fix email in a way that reinforces the value of each piece of communication – by making the sender pay.
Wikipedia: Pigovian Tax
Esther Dyson Discovers Pivovian Taxes
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Category Archives: Internet Economics
In the Multiscreen World, Context Is King
More Google marketing on the importance of multiscreen. Context is only one piece. Being able to track actual users among various devices is what makes multiscreen so important.
The multiscreen world creates opportunities for marketers by helping them reach people in the right context with the right message on any device. For example, a pizza restaurant wants to show one ad to someone searching for pizza at noon downtown on their smartphone click-to-call and restaurant locator, and a different ad to someone searching for pizza at 9pm on their laptop or tablet at home link to online order form or menu. Context-aware ads like this are more likely to get a positive response because they help people achieve something quickly and simply so they can get on with life.
via In the Multiscreen World, Context Is King – Nikesh Arora – Harvard Business Review.
“I’m pretty confident that the company is still fundamentally product and user driven, not money driven”
The baseline/starting point was Zuck would be extremely product and user driven plus he retained so much control with the dual class stock structure. Where we are now is that we are realizing that they are being more investor friendly than most people thought:
I’m pretty confident that the company is still fundamentally product and user driven, not money driven, and I doubt that ever changes, or at least while Mark is in charge.
via The Facebook Conspiracy Theories are Wrong — I.M.H.O. — Medium.
Why did Yahoo stock soar almost 50% since she joined? Answer: Value of Asian Assets
So if it wasn’t Marissa & the US core business, why did $YHOO stock soar almost 50% since she joined? There was a clear unlocking & appreciation of their Asian assets.
…Said differently, I honestly believe that the stock would be at or at least close to the same level if Ross Levinsohn was still CEO.
I say multi-screen, you say “omnicommerce”
More on the multiscreen trend– here’s an ecommerce angle that’s been able to raise a sizable venture investment.
That promise of omniscience — or “omnicommerce” in the words of George Bischof of Meritech — is part of what attracted this round of investment, the first that appears to have been publicly disclosed in the company.
What does it take to turn around a Web company? A look inside the only two we’ve ever seen
I thought this article was going to be off mark when I saw the title but it turns out to be on point. Priceline is a great turnaround story that never gets the credit it deserves. For me, it’s going to take a while for me to consider Ebay to be in the same league though.
Two companies– Priceline and eBay– have quietly proven that truism wrong, at least from a financial point of view.
via What does it take to turn around a Web company? A look inside the only two we’ve ever seen.
Owned Media vs Earned Media vs Paid Media: Definitions
No-Work-From-Home Is The Right Move
I’ve read a lot of commentary on this already. Even tech firms are piling on by announcing they like remote workers and to submit resumes. On some high quality industry forums, there’s even discussions on whether a viable remote worker model can be sustained.
All these miss the major issue at hand– this goes beyond theory of management science/organizational behavior and trying to answer whether remote working is good or bad. There’s one big contextual factor here: Yahoo’s culture is broken.
Yep, that’s core to what’s going on here– Yahoo’s culture is broken and Marissa is trying to fix it. Broken culture seeps into every crack and crevice in a large organization and you have to remove those cracks before you can investing in culture the right way.
Maybe in the future, remote working can be re-introduced at Yahoo but not until things or fixed. This is one of the most difficult jobs in business, especially at such a big co as Yahoo.
Here’s the Internal Yahoo No-Work-From-Home Memo – Kara Swisher – News – AllThingsD.
EDIT: This post from business insider pretty much confirms this:
Bigger picture: this is about Mayer ”carefully getting to problems created by Yahoo’s huge, bloated infrastructure.” The company got fat and lazy over the past 15 years, and this is Mayer getting it into fighting shape.
Reddit these days has media manipulation written all over it
Take Costco, which made the front page of Reddit multiple times via the “Today I Learned” (TIL) subreddit. One post even featured “facts” lifted straight from the Costco corporate site. Altogether, they amassed more than 40,000 upvotes (in other words, user approval) and 3,000 comments chattering about how great Costco is. And it wasn’t the only business getting love.
Through the TIL subreddit, Subaru let everyone know about its environmental concerns. Meanwhile, McDonald’s dominated the section for weeks. Walmart, Air Jordans, Jell-O, DeLorean Motor Company, Netflix and Mountain Dew have also shared the Reddit spotlight. And Volvo owns the fourth most popular TIL post ever, alerting everyone to its good deeds and indirectly marketing its cars as safe.
via Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit | Betabeat.
Meet the man behind Facebook’s ad revenue – Fortune Tech
Wasn’t there an article three months ago on adexchanger with the same title but featuring Gokul Rajaram?
David Fischer, Facebook’s vice president of business and marketing partnerships, has helped Facebook built its profit engine. via Meet the man behind Facebook’s ad revenue – Fortune Tech.
Nothing terribly interesting here but a highly relevant piece. There’s the same old stuff about how they’re playing the long game and how they want to create monetization products that aren’t zero sum between their ad clients and user base. There’s also a lot of discussion about mobile, user experience, privacy, targeting, etc.
