Singhal did not go into detail about what constituted failure in this test, but its possible the click-through rates on the banners were lower than desired. Additionally, when the branded banners displayed, no other AdWords ads appeared on the page.
Don’t agree but posting it for discussion:
“We found that when you turn off the paid advertising, almost all of the traffic that came through the paid search is just substituted by the other free channels,”
This puts it into direct competition with iSocket, BuySellAds and other services that make it easier for smaller publishers to sell ads directly. This also marks Google’s first foray into this area of the advertising business for small publishers.
A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.
Google put a search bar in the new tab page of their Chrome browser. I guess it’s time to expect more volatility in GOOG shares. When you’re at Google scale, changes like this have huge revenue consequences (see Bill Gurley’s excellent post on how small moves in conversion rate have enormous leverage on company profit). Google seems to do this methodically and really understands the revenue impact of these small moves so I wouldn’t be surprised if they are backing into a number they need to hit for the quarter.
Blast to the past– search distribution companies unite:
The combination creates a search distribution company generating $367 million in revenue and $109 million in EBITDA for the 12 months ended June 30, 2013. The newly combined Perion operation represents more than 260,000 publisher and content partners.
Google takes away more transparency:
Keyword Planner has approximately 50-60% of the features the old Keyword Tool had. Here are some features that have been removed:
no information about local search volume
no information about search volume per device
no match type (broad, exact, etc.)
no search share value
Why? because “in general, about half the time people didn’t recognize when ads were present on search results pages.”
Probably good to read the entire article if you work with paid search.
If you still want the tldr version, here are the section headers from the article:
- Better Background Shading And/Or Borders For Ads
- Text Labels Above Or To Left Of Ads
- Siri, Is That An Ad? Voice Disclosure Required
- Facebook Graph Search, This Means You, Too
- The Limbo Of Paid Inclusion Disclosure
via FTC Updates Search Engine Ad Disclosure Guildelines After “Decline In Compliance”.
Under terms of the search partnership, Microsoft guaranteed for 18 months the revenue per search for ads that appear on Yahoo sites. In 2011, the companies extended the guarantee through March 2013.