Huge changes on the Google SERP as colored background for ads replaced with an "ad" icon.—
Jonathan Mendez (@jonathanmendez) December 05, 2013
Google just pulled a “Facebook Home”: KitKat’s primary interface is Google Search
Say you’re using the Google Search app to dig up some dirt on that Ender’s Game movie that doesn’t look very good. If you happen to have the IMDb app installed on your device while you search, you’ll be treated to an info card in that results stream that includes an “Open in app” button.
The tricks to beat and spam Google, Whalen said, no longer work as well. Since Google released Panda and Penguin algorithms,
Google put a search bar in the new tab page of their Chrome browser. I guess it’s time to expect more volatility in GOOG shares. When you’re at Google scale, changes like this have huge revenue consequences (see Bill Gurley’s excellent post on how small moves in conversion rate have enormous leverage on company profit). Google seems to do this methodically and really understands the revenue impact of these small moves so I wouldn’t be surprised if they are backing into a number they need to hit for the quarter.
Blast to the past– search distribution companies unite:
The combination creates a search distribution company generating $367 million in revenue and $109 million in EBITDA for the 12 months ended June 30, 2013. The newly combined Perion operation represents more than 260,000 publisher and content partners.
Entertaining article on the inventor of the search engine:
Mr Fletcher quickly built an easy-to-navigate search tool for the index, stuck his website on Mosaic’s What’s New page, and the world’s first modern search engine was in operation.
“I would say that he is the father of the web search engine,” says Prof Mark Sanderson of the Royal Melbourne Institute of Technology, who has studied the history of information retrieval.
Toolbar company news. These guys were killing it under the radar for a while.
Good blog post from last week on why Inktomi lost to Google:
In short, Google had realized that a search engine wasn’t about finding ten links for you to click on. It was about satisfying a need for information. For us engineers who spent our day thinking about search, this was obvious. Unfortunately, we were unable to sell this to our executives. Doug built a clutter-free UI for internal use, but our execs didn’t want to build a destination search engine to compete with our customers. I still have an email in which I outlined a proposal to build a snippets and caching cluster, which was nixed because of costs.