Filed under Technology

Apple = Sony | Forrester Blogs

Apple will decline in the post Steve Jobs era.

via Apple = Sony | Forrester Blogs.

I don’t really need an essay citing Max Weber to tell me this is going to happen.  It’s much simpler than that– technology platform lifecycles are getting shorter and shorter.  Apple will definitely fall well within our lifetime but it definitely has a lot of legs left right now.

“be really careful about doing a social networking startup in 2012″

For entrepreneurs, the key message is to be really careful about doing a social networking startup in 2012. The social networking wave is about to crest. There are very few ideas and opportunities in this space that aren’t crowded. There will be many opportunities for “quick flips” based on momentum, but the oversupply of startups makes it a very risky time to start a company in this area.

via Roger and Mike’s Hypernet Blog • Technology Waves and Valuations: Are We in a Social Networking Bubble?

Automating Fantasy Sports

I say this part-jokingly–  what’s the point of playing fantasy if you don’t want to play?

simply put, the team has created custom, proprietary algorithms that take all stat-crunching out of your hands when it comes to making predictions about your fantasy sports teams.

via NumberFire Pockets $750K To Help You Rule Your Fantasy Sports Leagues | TechCrunch.

Google Announces Plans To Bake Android-Like Web Intents Into Chrome

I’m keeping tabs on this because intents basically announces information within Android so other Android apps can see that information and use it.  I hope I didn’t butcher that but you get the idea that there’s more information being shared with the app ecosystem, which enables more interesting things.

Today, Google has announced that it’s planning to integrate Web Intents into Chrome.

via Google Announces Plans To Bake Android-Like Web Intents Into Chrome | TechCrunch.

Introducing the Microsoft Excel Atlas Media Add-in

This is amazing–  I’ve always wanted something like this.  A campaign management dashboard based in Excel.

Most media plans tend to start and end in Microsoft Excel. With that in mind, we’re very excited to bring you version 1 of our new Excel add-in, bringing functionality from the Media Console right to the program you’re so familiar with using.

via Introducing the Atlas Media Add-in – Atlas Blog – Microsoft Advertising Community.

Move over Big Data – “the opportunity is to conduct the analysis iteratively and act on it immediately”

Yes. And extra points for recognizing this:

the window of opportunity to act on this information is short and decreases in value the longer

Twitter / @Jonathan Mendez: Move over Big Data – “the ….

 

Top 5 Online Ad / Media Startup Mistakes

Mike On Ads » Blog Archive » Top 5 Media Startup Mistakes.

Great post.

In summary:

1. Payment terms

2. Porn ads

3. Malware

4. No focus on sales

5. Too much focus on tech

 

How to penetrate social networks

Dense networks, on the other hand, such as many social networks, were much easier to control: Influence roughly 20 percent of the nodes and the whole network responds.

via Networks Dominated By Rule Of The Few – Science News.

Continues:

Another counterintuitive finding that emerged is where those power nodes lie. The nodes to tweak aren’t the hubs with many, many connections, but unassuming nodes off to the side.

“It’s a little scary,” says Slotine. “Do we really want large groups of people whose opinions are going to be controlled by just a few? And not the obvious people?”

Development for WordPress is now the #2 skill in demand on Elance

If you’re a reader of this blog, you should know what’s really driving that demand.  WordPress is a very good CMS platform use by lots of pubs and site owners.  By this measure, it’s a growing platform:

Elance’s 2010 Q4 Online Employment Report catapults WordPress into the #2 spot for Top Overall Skills in Demand. WordPress has made a steady climb in the Skills in Demand ranking, listed as #13 in May 2009 and #6 in September 2010.

via Elance: WordPress #2 for Top Overall Skills in Demand « WordPress Publisher Blog.

 

Demand Media’s Money Shot

There’s a defining line between those who read this and are awed and those who puke a little in their mouth:

The assignments are generated via proprietary black-box technology, which sifts through data on what people are typing into search engines, compares the search queries with keyword advertising rates, and then analyzes how many websites are already serving that particular market. If after mining the data the algorithm determines that a certain headline for a specific topic, no matter how obscure, will be profitable, it pushes the idea into the pipeline.

via Demand Media’s Planet of the Algorithms – BusinessWeek.

An advantage that Demand Media has created is that they’ve convinced investors on their story of how they fit into the new online paradigm (“we are the future of media”).  So their financials don’t matter so much right now.  As long as old companies like NYT continue to flail, the better the story gets.

 

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