Tapad professes to solve a problem that has long plagued online advertisers: how to track and target the same consumer across multiple devices–desktop computers, smartphones and tablets.
via Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising? – Forbes.
#multiscreen
Tapad is not the first to announce such a product but they are in a meaningful position that makes it interesting.
Check out a screenshot of the job posting below and the link to it here. We woud have embedded the tweet but it seems the lead generation section isn’t a part of embedded tweets just yet.
1 reason why we launched LeadGen Cards: Mobile landing pages are notorously bad— poorly created & optimized. LeadGen Card helps fix.—
adam bain (@adambain) May 22, 2013
Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.
With those goals in mind, today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.
Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.
When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.
via Twitter Advertising: Capture user interest with the Lead Generation Card.
Twitter launching a "lead gen card" with a call to action after expanding the tweet. #DMS13—
Wes Nichols (@wesnichols) May 22, 2013
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.
via Pinterest takes a “first step” toward working with big brands — Tech News and Analysis.
#nativeads
In this article I will make a bearish case for Yahoo (YHOO). There are many similar bullish articles about this firm (a notable exception is this terrific article on Yahoo under Mayer). They usually focus on the potential of the turnaround management, but they forget to analyze the fundamentals. This article proposes a different view. It illustrates some key numbers, while keeping in mind the current transition the firm is facing. I summarize my findings in 6 points.
Interesting quote pulled out of this long read:
