Tapad professes to solve a problem that has long plagued online advertisers: how to track and target the same consumer across multiple devices–desktop computers, smartphones and tablets.
via Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising? – Forbes.
Tapad is not the first to announce such a product but they are in a meaningful position that makes it interesting.
Check out a screenshot of the job posting below and the link to it here. We woud have embedded the tweet but it seems the lead generation section isn’t a part of embedded tweets just yet.
via Check out the world’s first job ad integrated into Twitter. Lets candidates apply without leaving the site. – The Next Web.
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.
via Pinterest takes a “first step” toward working with big brands — Tech News and Analysis.
In this article I will make a bearish case for Yahoo (YHOO). There are many similar bullish articles about this firm (a notable exception is this terrific article on Yahoo under Mayer). They usually focus on the potential of the turnaround management, but they forget to analyze the fundamentals. This article proposes a different view. It illustrates some key numbers, while keeping in mind the current transition the firm is facing. I summarize my findings in 6 points.
via 6 Reasons Why I’m Bearish On Yahoo – Seeking Alpha.
Interesting quote pulled out of this long read:
Who Can Save the ‘Today’ Show? – NYTimes.com.