How Baidu Won China

Image representing Baidu as depicted in CrunchBase

Image via CrunchBase

Old but good link on Baidu:

In its early days, Baidu wasn’t modeling itself on Google. Li and Xu were much more interested in being the next Inktomi, a U.S. firm that powered search on other Web portals and was eventually acquired by Yahoo in 2002 for $235 million. Rather than host an independent site, Baidu licensed its search index to Sina (SINA) and Sohu.com (SOHU), then the dominant portals in China, and charged them each time a user conducted a search. Busy copying Yahoo’s portal business model, those companies didn’t realize search’s potential, concedes Charles Zhang, chairman and CEO of Sohu. “That’s how Baidu captured this opportunity while [we] were not paying attention,” he says.

via How Baidu Won China – BusinessWeek.

Are Operations Like Flipboard Scams Against Publishers?

A point of view from TPM on Flipboard and similar tools:

I do think these services, as they currently exist are bad for publishers. We give them the entirety of our product – news stories, updates, posts, what-have-you – in exchange for a notional thing called exposure, brand awareness, blah blah blah and in theory or at some point in the future a cut of the ad revenues these services bring in for selling ads on their platforms. The problem is there are no ad revenues that go to the publishers. Where they exist they are literally trivial. The real payoff is supposed to be reach, letting new potential readers know we\’re out there. In theory, that\’s particularly important for small publishers like TPM who don\’t have big budgets for promotional campaigns. You\’re not going to see a big TPM ad on a bus you see drive by.

via Are Operations Like Flipboard Scams Against Publishers?.

Instagram no longer lets users disable video autoplay, a small but important step towards ads

While the change may seem minor, it is significant for Instagram’s pitch to advertisers because it maximizes the audience eyeballs for ad spots. Now every iOS user on a WiFi connection, and those who don’t opt out of autoplay on cellular — which is set as default within the app — will watch, at least the beginning, of any video in their stream.

via Instagram no longer lets users disable video autoplay, a small but important step towards ads – The Next Web.

The Facebook-ification of Google+ is complete

Google is trying to use your face, name, and activities to sell things to your friends. The company today announced that it has updated its privacy policies so it can use the comments you’ve made on YouTube, the businesses you’ve reviewed on Google+, and the digital goods you’ve endorsed on Google Play alongside ads throughout its many services. In other words, Google+ is about to make a lot more sense.

via Finally, the Facebook-ification of Google+ is complete | PandoDaily.

Multi-screen gains more adherents

A non ad tech guy’s post on retargeting is making the rounds and TLDR, he’s another convert to the multi-screen movement which I’ve been bullish on for the past year.

Said another way, “@tobiaspeggs” on the desktop needs to be identified as the same “@tobiaspeggs” that opens his mobile device downtown 1 hour later.

via Tobias Peggs – Facebook retargeting, what Twitter should do next, and why this is just the beginning of a magical moment in mobile monetization..

#multiscreen