Yahoo Exec –Telecommuting Ban Is Absolutely Necessary – Ina Fried – News – AllThingsD

These sort of decisions are contextual to the organizational environment that you’ve fostered.  I believe this was the right move for this point in time:

Now some months in, Reses said, even some of the former telecommuters forced back into the office are starting to see the benefits.

via Yahoo Exec –Telecommuting Ban Is Absolutely Necessary – Ina Fried – News – AllThingsD.

Facebook Has Banned Ad Price ‘Arbitrage’ – Business Insider

The new addition banning fixed prices appears to suggest that the existing policy wasn’t explicit enough. We’ve heard rumors that at least two of Facebook’s major ad buying clients have practiced arbitrage, and one was disciplined by Facebook for doing so. Of course, we can’t confirm that — but the fact that such rumors even exist are an indicator that ad price arbitrage on Facebook is a controversy among its clients.

via Facebook Has Banned Ad Price ‘Arbitrage’ – Business Insider.

 

Apple’s getting into ad-based radio, despite its terrible track record with advertisers – Quartz

Apple wants to secure several big advertisers before the platform’s launch. But that’s a tall order, considering that Apple is entering a crowded market. Arch rival Google has already announced a subscription-based music streaming service. Amazon is rumored to be in talks to launch a service of its own. Even incumbents like Pandora and Spotify, which have large followings of devoted users, still aren’t profitable.

via Apple’s getting into ad-based radio, despite its terrible track record with advertisers – Quartz.

Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising?

Tapad professes to solve a problem that has long plagued online advertisers: how to track and target the same consumer across multiple devices–desktop computers, smartphones and tablets.

via Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising? – Forbes.

#multiscreen

Tapad is not the first to announce such a product but they are in a meaningful position that makes it interesting.

 

 

 

Twitter Advertising: Capture user interest with the Lead Generation Card

Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.

With those goals in mind, today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.

Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.

When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.

via Twitter Advertising: Capture user interest with the Lead Generation Card.