FTC chair Edith Ramirez is not pleased with the Digital Advertising Alliance’s Don Not Track self-regulatory program that has been in place for two years. “Consumers await a functioning Do Not Track system, which is long overdue,” she said. “We advocated for a persistent Do Not Track mechanism that allows consumers to stop control of data across all sites, and not just for targeting ads.”
AT&T is already testing the data trade with its Adworks Lab, and they’re not alone. Verizon’s Precision Market Insights program claims to be able to build a detailed demographic breakdown of everyone in a stadium on a given night — a feat that would be impossible without anonymized data-mashing.
BTIG Research‘s Rich Greenfield, who ponders whether the company’s revenue from ads on mobile devices will drop this quarter from last quarter’s level because of what he perceives as declining quality.
Another major browser starts rejecting third party cookies. Definitely does not make things easier for online marketers.
Pretty true assessment of the adtech news / blog scene:
“it’s a lot easier for commerce brands to become publishers… than it is for people on the media side to add commerce.”
Instead of talking about Thrillist and Refinery29, but let’s make this interesting and think about the “what if” for Amazon.
eCPM for Tumblr in 2012 was $0.72.—
Jonathan Mendez (@jonathanmendez) January 02, 2013
eCPM for Tumblr in 2012 was $0.72.
Feels a little like 1999, except this time it’s on mobile:
Advertising is a key part of acquiring new users for mobile apps, and thus ascending the all-important top lists on Apple’s App Store and Google Play.
It’s advertising with one big caveat: In deals between app makers, money often does not change hands.
Disgruntled by the high cost of acquiring users on mobile ad networks, a subset of app makers have created an informal barter economy to promote their products in which they swap ad clicks in hopes of driving installs among users.
There’s nothing new about barter ad deals in old or new media, but these kinds of deals have become a bigger feature in Silicon Valley’s mobile-app economy over the past year. via How Barter Ad Deals Fuel Silicon Valley’s Mobile App Economy | Digital – Advertising Age.
That’s fine as long as you don’t let it get out of hand like AOL did:
Like many Internet companies, America Online often swapped combinations of cash and online ads for in-kind payments of equity, equipment or advertising, then treated the value assigned to the in-kind payments as sales revenue
They got hit by the SEC pretty hard.