Snapchat – Refreshing our Privacy Policy

I noticed Snapchat changed their privacy policy along with introducing a new feature called Snapcash. It smells like the typical, introduce some good shit with some bad shit technique.

As part of our Snapcash launch today, we’ve refreshed and strengthened our privacy policy

via Snapchat – Refreshing our Privacy Policy.

While I don’t have their old privacy policy to compare to, you can check out the new one here.

 We may let other companies use cookies, web beacons, and other technologies on Snapchat.

Was the open web just a fortunate accident?

A philosophical point of view on the open web (that’s attempted to be answered from time to time).  Was it just a fortunate accident?

I think the Web was a historical accident, an anomalous instance of a powerful new technology going almost directly from a publicly funded research lab to the public. It caught existing juggernauts like Microsoft flat-footed, and it led to the kind of disruption today’s most powerful tech companies would prefer to avoid.

The Web Is Dying; Apps Are Killing It – WSJ – WSJ.

Powa enables users to purchase things by taking pics of ads or recordinga audio with watermarks

Surprised this company flew under my radar:

Powa was founded in 2007 and launched last year. It is now generating in the tens of millions in revenue.

How they work:

Merchants typically use Powa as part of traditional marketing and advertising programs which enable customers to make more spontaneous purchases. Merchants prompt consumers to download Powa’s free app and input their payment information. Once they are registered, they are able to purchase items that have a “Powa Tag” by taking a picture of ads in print and online, or have an audio watermark embedded in TV and radio broadcasts.

 

via Powa Raises $80 Million to Launch Its Mobile, E-Commerce Payments in U.S. – Venture Capital Dispatch – WSJ.

Measuring Twitter Remains a Conundrum as ‘Timeline Views’ Metric Is Likely Discarded

Chief Financial Officer Anthony Noto said that after the fourth quarter the company will likely retire its use of timeline views, its main metric of usage that CEO Dick Costolo last year described as “a proxy for the amount of content our users consume.”

via Measuring Twitter Remains a Conundrum as ‘Timeline Views’ Metric Is Likely Discarded – Digits – WSJ.

Meet The Network Of Guys Making Thousands Of Dollars Tweeting

On the marketing power of a group of parody accounts:

Asa, Orr, and Rhodes all agree that it was the swarming of their networks that really bolstered support for LaBeouf early on.

“The parody accounts were the real reason Alex From Target became so famous. They gave him the initial exposure he needed to kind of get the ball rolling,” Orr said.

Some monetization data points:

“Lately I’ve been posting for different apps, and it can range from anywhere from $500 – $1,000 per post — it’s awesome,” Asa said. “I actually did an app tweet last week and I ended up getting the app 20,000 downloads off one tweet.”

via Meet The Network Of Guys Making Thousands Of Dollars Tweeting As “Common White Girls”.

“80% of those who use social networking sites say they are concerned about third parties like advertisers…”

How do you manage this gap?

80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.
55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”

via Public Perceptions of Privacy and Security in the Post-Snowden Era | Pew Research Center’s Internet & American Life Project.