The acquisition will enable MediaMath to purchase online ads using application programming interfaces, or “APIs.” It’s a method of automated ad buying that MediaMath didn’t previously offer its clients.
Trying to think of some good uses for this!
Now, with the Smart Autofill add-on, Google is do much more with numbers and words by drawing on its Prediction API, an application programming interface that considers existing numbers or categories and then creates a model to make reasonable approximations.
three retailers, American Eagle Outfitters, Office Depot, and grocery store chain Lucky no longer want to hitch a ride.
Because the products that Yahoo recently announced are not resonating in the online ad marketplace:
In introducing that collection of ad tech offerings, housed under the new brand Yahoo Advertising, the company boasted in a blog post of a “unified approach to digital advertising that only Yahoo can deliver.”The problem is, those products simply aren’t resonating in the online ad marketplace, say programmatic ad buyers and ad tech experts. Hence, the speculation that Yahoo could be in the market to buy some more ad tech.
It’s a clear reference to Ello, the ad-free social network that launched last month as an alternative to Facebook, proudly proclaiming that it would not sell its users out to advertisers like every other social site.
How iOS 8 mac address randomization works:
In our testing we found that in order for the MAC randomization functionality to work, supported iOS 8 devices must meet two criteria. First, the device must not be connected to WiFi, which makes sense. Second, the device must be asleep.
LeadGenius has a small army of sales lead specialists armed with fancy tools to find customers, populate your CRM, qualify your leads, and even reach out to leads with customized pitches. All you have to do is own a CRM system, so you can access the work your mini-sales team is doing for you.Now this does come with a price tag: from $1,999 per month for up to 700 leads to $6,999 per month for up to 2,000 leads.
A French economist wins the Nobel in economics. Matt Yglesias points to another paper written by the winner that discusses the economics of digital media:
But I think many people will be most interested in his 2002 paper “Platform Competition in Two-Sided Markets,” co-authored with Jean-Charles Rochet. Among other things, the paper offers a powerful explanation of why so many leading internet companies — most prominently Google and Facebook — don’t charge for their products.
The setup: financial accountants are trying to figure out what data is worth on the books:
“It’s flummoxing that companies have better accounting for their office furniture than their information assets,” said Douglas Laney, an analyst at technology research and consulting firm Gartner Inc. “You can’t manage what you don’t measure.”
An estimate on how much Kroger makes from their data:
Mr. Laney and others estimate that Kroger rakes in $100 million a year from data sales. But Kroger executives are mum on the subject.
It’s too tough to implement an approach where firms are self policing themselves on how they treat data gathering (expense vs. investment).
Among the issues: how to account for time employees spent gathering data—as an expense or a capital investment?
Companies also would have to estimate the shelf-life of their data, figure out its future worth and track and report any changes in its value. Crunching those numbers would be relatively easy for a physical asset like a factory. But in the squishy world of intangibles, there’s little precedent for such calculations.
Ultimately, the quality and value of the data varies from firm to firm. Additionally, how complementary processes are set up to leverage the data are just as important:
“Data is worthless if you don’t know how to use it to make money,” said Laura Martin, an analyst with Needham & Co. Information on individual users loses value over time as they move or their tastes change, she added. That makes data a perishable commodity and more difficult to value at any given moment.
What $50 taught me about my web ad identity– and how I’m fighting back.