The new “Keurig Cold” machines, set to debut in 2015, will be able to make carbonated cold beverages including many Coca Cola products, and will share consumption data with Coca Cola from consumers who opt in.+
Today is the day that we have released the first iteration of RTBkit, an open source software framework which makes it easy to create a scalable real time bidder for use on advertising exchanges.
Enter “GoodGoogle,” the nickname chosen by one of the more established AdWords fraudsters operating on the Russian-language crime forums. Using a combination of custom software and hands-on customer service, GoodGoogle promises clients the ability to block the appearance of competitors’ ads.
The service, which appears to have been in the offering since at least January 2012, provides customers both a la carte and subscription rates. The prices range from $100 to block between three to ten ad units for 24 hours to $80 for 15 to 30 ad units. For a flat fee of $1,000, small businesses can use GoodGoogle’s software and service to sideline a handful of competitors’s ads indefinitely. Fees are paid up-front and in virtual currencies WebMoney, e.g., and the seller offers support and a warranty for his work for the first three weeks.
They are selling engagement:
While Facebook has moved from engagement metrics to scaleable data, Snapchat has homed in on the former. “Every piece of content [users] view is triggered by pressing and holding the screen, meaning people have to consciously engage with content while using Snapchat,”
Finally got around to reading this case study (which is really a PR piece) in the NY Times about how Reckitt Benckiser and Facebook worked together to launch an ad campaign. Here are the most interesting sentences:
The tension between Facebook and R.B. emerged when it came time to figure out how MegaRed should spend its money.
Mr. Rodrigues argued that MegaRed’s money would be best spent going after a narrow group of consumers.`
The Facebook folks countered that such specific targeting would be very expensive.
But how Facebook did on the most important measurements — the number of people who saw the ads and the effect on their purchases of MegaRed — would take several more months to assess, requiring Nielsen surveys of people who saw the ads and an analysis by Datalogix of MegaRed purchases by Facebook users in the supermarket.
On the most crucial measure — sales of krill oil — the campaign generated about twice as much revenue as R.B. spent on the ads, according to an analysis by Datalogix. That was better than R.B.’s historical return from TV ads, which the company measures once every year or two.
Still, television will continue to get most of the marketing budget, both for MegaRed and for other R.B. brands. “We’re never going to stop TV,” Mr. Faracci said. “It has a massive role to play. It is a primary source of entertainment. It has good economics.”
Cutbacks From GM, P&G May Lead to First Upfront Ad Decline Since Recession
If the revised estimates hold true, it would mark the first time since the recession that the cable channel sector has seen a year-on-year drop in upfront ad commitments.
The cutbacks partly reflect a shift of television ad budgets to digital media, including online video. But media executives say uncertainty about the health of the U.S. economy is also weighing on marketers. Some brands are waiting until the last possible time each quarter to make ad commitments, so they have a better sense of the outlook for their own businesses, executives and ad buyers said.
Part of the downturn, though, is due to advertisers—including P&G and GM—starting to shift some television money into digital. While still relatively small, that shift signals a trend that could be ominous for traditional media
Interesting to see how this new mobile game hit came about:
Kim Kardashian: Hollywood was built on an existing Glu game, Stardom: Hollywood.
It’s the power of Mrs. Kardashian West’s reach that propelled the Stardom series from Top 50 to Top 5 grossing, but the game itself is a genuinely unique take on the “rise to fame” fantasy prevalent in many forms of entertainment.
Looking at my own developer friends, I can’t think of anyone who is surviving solely on revenue from their own iOS not Mac apps other than Jared. Like Brent says, everyone I know is either employed full-time or relies on contract work to get by.
The data co-op model applied to mobile install ads:
Think Gaming aggregates data from more than 400 publishers and ad networks to find the most efficient channels for paid app installs. By sharing their data with the group, developers can earn credits from Think Gaming, which can then be exchanged for information about specific placements for their games.
App install market size:
App installs are a $10 billion global market, but until now most developers were in the dark about which networks perform best for their games, and the only way to find out was through trial and error.