Interesting option for readers of this site:
You can now remove all banner ads from The Next Web! Of course we know you can use an Ad Blocker, but this way you’ll get a gorgeous banner free reading experience whilst supporting the content you love and playing an important part in TNW growth & innovation for the years to come.
via The Next Web.
But for every $1 billion dollar IPO, there are dozens of companies that never get close. They spark, they sizzle, and then they go flat, or worse.One of those companies is Vibrant Media, a former rising star in ad-tech that built a $100 million dollar business selling in-text ads before native advertising and real time bidding rose to prominence. Vibrant is still alive but stagnating, and one day last month the company\’s problems came to a head.
via How Vibrant Media’s Executive Team Vanished in One Day | Digital – Advertising Age.
We’re at the beginning of a major historical shift from watching TV to watching video — including TV shows and movies — on the internet or on mobile devices.
Well put together framework that I’m still digesting:
Some of the biggest innovations in mobile marketing in 2014 will come from enhanced tracking and an increased use of broad marketing strategies. It is interesting that App Annie, one of the leading app store chart tracking services, just launched a basic mobile advertising analytics product in beta – another sign of things to come. Learning will take time and the companies which develop a profound understanding of media mix and their own funnel metrics will begin to build that sought after “publisher leverage” that will create and cement the position of global winners in the market. Count on some exciting years of learning ahead!
via An Analytical Framework for Brand Advertising for Mobile Games and Apps | Initial Capital.
Courtesy of Flite:
According to the 274 media and advertising professionals surveyed, media spend on multi-screen campaigns is expected to grow from 20% to 50% over the next three years here, multi-screen campaigns are defined as those taking place over the same timeframe and across at least two screens, including PC, tablet, smartphone, and television. Forty-eight percent said that multi-screen campaigns are very important vehicles for projecting advertising messages today, and 88% said that the same will be true by 2016.
via The Future of Multi-Screen Campaigns — Flite Blog.
In NYC, Boingo demands app installs in order to access wifi. I’m sure we’ll see more of this sort of app marketing activity in the future:
Restaurants, hotels, and other businesses are spending a lot to provide customers with free Wi-Fi. Today Facebook and Cisco roll out a way to help any brick-and-mortar recoup its costs by asking users to check-in to get Internet access. Those who oblige get dropped on the business’ Facebook Page, and their anonymous, aggregate demographic info is passed to the merchant.
via Facebook And Cisco Let Brick-&-Mortars Demand Customers Check-In To Get Wi-Fi | TechCrunch.
In this way, the nature of the deal reflects Google’s desire to make big consumer brands more comfortable spending money on YouTube by making the online video ad-buying process more like the TV buying process those brands are used to. It’s almost like a TV “upfront” deal, in which prices are negotiated in bulk before the campaigns run.
via Google Signs $100 Million Deal With Publicis – Business Insider.
How much you pay determines how much bot traffic you’re getting, so when you’re paying $0.002 a click, you’re getting mostly bots. You can tell it’s bot traffic just by looking at the analytics. We’d see a traffic spike in our real-time analytics dashboard and then we would see all of our traffic for the day serve in a couple of hours, Or it would all come from users using the same really old version of Internet Explorer. Almost all our users had Flash versions from 2003
via Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer | Digiday.
Right now, it’s only Pinterest’s first set of API partners.
We’re excited to announce that partners can now showcase their most popular Pins right on their own websites and mobile apps.
via Pinterest Business Blog — Our first APIs help partners showcase popular products and content.