A startup feels the impact of a pro-consumer/pro-privacy change by Apple on iOS:
The problem for Nomi, and others in the space, is that Apple will start randomizing that number in iOS8, as Digiday and others have reported in recent months. That means that an iPhone running iOS8 that enters a store one day with a certain MAC address, will end up broadcasting a different MAC address if it appears in the store a few days later. So say goodbye to being able to track repeat visits through Wi-Fi.
Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi | Re/code.
blockquote>Yet far too much handcrafted work — what data scientists call “data wrangling,” “data munging” and “data janitor work” — is still required. Data scientists, according to interviews and expert estimates, spend from 50 percent to 80 percent of their time mired in this more mundane labor of collecting and preparing unruly digital data, before it can be explored for useful nuggets.
For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights – NYTimes.com.
When your clients gang up and start fighting back:
Goldman Sachs Group Inc., Verizon Communications Inc. and Coca-Cola Enterprises Inc. are telling the world’s largest networking-gear maker that they won’t keep paying for expensive equipment, when software can squeeze out more performance and make the machines more versatile.
“What we spent on your gear last year is not what we’re going to spend on your gear this year, unless you do something really different,” Martin Chavez, chief information officer at Goldman Sachs, recalled telling Chambers earlier this year.
Cisco CEO Pressured by Goldman Sachs to Embrace Software – Bloomberg.
A good read on the online ad model and whether there is a better one for the web:
blockquote> It’s not too late to ditch the ad-based business model and build a better web.
The Internet’s Original Sin – The Atlantic.
Should your startup pay to advertise? Here’s an “Ad Spend Calculator”
Qwilr – Paid Advertising Calculator.
Didn’t think this was that helpful but feel free to check it out yourself:
Here are five tips for brand leaders to consider when harvesting personal data so consumers feel okay about giving it up.
From Frog, How To Collect Consumers’ Data Without Freaking Them Out | Co.Design | business + design.
Twitter has now revised its estimate. In its second quarter 10-Q filing with the Securities and Exchange Commission today, it said it believes only 11 percent of its monthly users are only using third-party apps. And Twitter added a new number: It says it thinks that “only up to approximately 8.5 percent of all active users” are using apps with the ability to get automatic updates.
Translation: More people can see our ads than we thought — 89 percent instead of 86 percent. And if you’re worried about bots, those numbers aren’t so bad, either.
Twitter Adds New Q2 User Numbers | Re/code.
An insider finally has a revelation that some outsiders already understood:
So I left the company a year ago along with some of the top minds in display monetization, most of whom ended up in places like Facebook, LinkedIn, Twitter and other direct competitors to Yahoo.
Marissa should have embraced these bright minds and incorporated their expertise and knowledge into her new native ad and mobile vision. She chose not to and Yahoo display revenue, at least in the short term, suffered as a result.
What I didn’t get then, but understand now, is Marissa most likely made a conscious decision to put the legacy display business on the backburner to focus on building a new, more modern monetization platform capable of driving predictable and systematic long-term growth for Yahoo.
A Former Yahoo Defends Marissa Mayer – Business Insider.