A few months ago online ad company OpenX had been out trying to fundraise, according to two industry sources.
This is exactly the reason why Microsoft felt it could catch up in the mobile OS space by subsidizing app development at the head of the curve.
tldr: This mobile shit ain’t easy:
Facebook has long wanted to be a major part of how you use your smartphone. Now, it looks as if the company has all but abandoned one of its major strategies to do so.
The company has disbanded the team of engineers originally assigned to work on Facebook Home, its custom-made mobile software for Android devices, according to two people familiar with the matter who spoke on condition of anonymity because they were not authorized to discuss it publicly.
LinkedIn recently launched a pilot program allowing marketers to target ads across the Web using the social network’s rich trove of data, according to people with direct knowledge of the initiative. So far, the results of the test program are mixed at best, say advertisers and digital buyers.
Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products.
Opera has confirmed that it has acquired AdColony
The deal was made for $75 million in cash, plus potential earnouts of $275 million that bring the deal up to $350 million, according to a statement released to the Norwegian stock market, where Opera is listed.
Economist on personal data lockers:
JLM’s eventual goal is to create a software “platform” for personal-data management; companies and other entities would be able to purchase data from DOME via the platform, but how they could use it would be limited by encryption or data-tagging. The software, then, would act as an automated data broker on behalf of the individual.
In a 230-developer study that covers over 9,000 apps and almost 400 million monthly active users, VentureBeat has learned that developers’ least-favorite user-acquisition method is often the most financially successful. In addition, the most-favored is also the least likely to bring in the best high-quality users.
A decade later, someone finally seems to be, well, messing with Google’s own bag of tricks. Last year, a group of economists working with eBay’s internal research lab issued a massive experimental study with a simple, startling conclusion: For a large, well-known brand, search ads are probably worthless. This month, their findings were re-released as a working paper by the National Bureau of Economic Research and greeted with a round of coverage asking whether Internet advertising of any kind works at all.
Haven’t read the research study but it sounds related to this news I posted last year: eBay on shutting off branded keywords buys
In March 2012, eBay conducted a controlled trial to see what would happen if they shut off this “branded keyword advertising” by halting their purchases of search ads containing the word “ebay” on Microsoft and Yahoo search engines, while continuing to purchase search ads on Google as a control. There was no change in eBay sales via Yahoo and Bing, relative to those that came through Google — consumers simply substituted clicks on the unpaid search listing for the now-absent paid ones.
Dark pools of online ads
The decision to exit free-for-all auctions is a power move, in addition to a defensive measure. GroupM doesn’t want to bid on relatively random inventory in auctions that almost any advertiser can enter, nor does it want to risk paying for wasted ads on sites it or its clients don’t want. It does want to deal more directly with publishers so that it can assert its leverage.