AdBlock founder says the goal is to promote better online advertising for all

AdBlock was in the news yesterday because they released an ad blocker for Android devices.  Here’s the head of AdBlock defending his product’s effect on the digital advertising ecosystem:

It’s even deeper than that, though. The AdBlock Plus team wants to help the web as a whole. They’re on the side of content publishers just as much as they are users. It may seem strange and counter-effective to take this stance with an app that could kill most sites’ source of income, but it really does make sense when it’s broken down.

via AdBlock founder says the goal is to promote better online advertising for all.