AdBlock was in the news yesterday because they released an ad blocker for Android devices. Here’s the head of AdBlock defending his product’s effect on the digital advertising ecosystem:
It’s even deeper than that, though. The AdBlock Plus team wants to help the web as a whole. They’re on the side of content publishers just as much as they are users. It may seem strange and counter-effective to take this stance with an app that could kill most sites’ source of income, but it really does make sense when it’s broken down.