Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” | TechCrunch

Here are some results from a survey conducted by Adobe :
 

 

Almost a third of consumers (30 percent) think online advertizing is not effective, while more than half (54 percent) reckon web banner ads don’t work. Unsurprisingly a smaller percentage of marketers held those views (16 percent and 33 percent respectively).

via Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” | TechCrunch.