Facebook and measureable changes in brand awareness

comScore, Facebook and (quantifiable) social ROI | Blog @ Percolate

The more experience I gain in using advertising to build brand awareness and engagement, the more I see these separation line charts.  This is basically the money shot for these sort of campaigns.

Facebook is a branding vehicle with measurable, latent effects on purchase intent. The platform is not meant to drive immediate action, but to inspire conversion in the coming weeks.

via comScore, Facebook and (quantifiable) social ROI | Blog @ Percolate.