Image via CrunchBase
Old but good link on Baidu:
In its early days, Baidu wasn’t modeling itself on Google. Li and Xu were much more interested in being the next Inktomi, a U.S. firm that powered search on other Web portals and was eventually acquired by Yahoo in 2002 for $235 million. Rather than host an independent site, Baidu licensed its search index to Sina (SINA) and Sohu.com (SOHU), then the dominant portals in China, and charged them each time a user conducted a search. Busy copying Yahoo’s portal business model, those companies didn’t realize search’s potential, concedes Charles Zhang, chairman and CEO of Sohu. “That’s how Baidu captured this opportunity while [we] were not paying attention,” he says.
via How Baidu Won China – BusinessWeek.
Google put a search bar in the new tab page of their Chrome browser. I guess it’s time to expect more volatility in GOOG shares. When you’re at Google scale, changes like this have huge revenue consequences (see Bill Gurley’s excellent post on how small moves in conversion rate have enormous leverage on company profit). Google seems to do this methodically and really understands the revenue impact of these small moves so I wouldn’t be surprised if they are backing into a number they need to hit for the quarter.
Google Chrome Redesign & New Tab Page Rolls Out To All | TechCrunch.
Interesting thing is that the word “mobile” is only mentioned once in the article. The future is mobile and it’s dominated by the blocking of third party cookies. A compromise like this makes that world more advertiser friendly, which benefits Google.
Google is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s Internet browsing activity for marketing purposes
via Google eyes big change in online tracking for ads.
It’s actually a bit nuanced than this– it’s to get people the use the open internet. This isn’t something we’re making up either. Senior management and advisors I’ve talked to at Google speak about this openly. It’s very advanced textbook tech strategy– something very few players in the valley have the option of following.
This is a helpful article from last month. Why would you be interested in estimating Google organic search visits? Because of the new way that iOS (iPhones and iPads) implements Google search, which strips our referrer data. The result is that Google organic doesn’t get credit for the actual amount of traffic it yields
A typical site that generates 25% of its traffic from mobile is already seeing its recorded Google organic search visits running about 12% lower than the actual volume. If iOS 6 adoption were 90%, that figure would increase to 16%.
via Estimating Google Organic Search Visits Hidden by iOS 6 | RKG Blog.
Odd to read this when many years ago, Google hated cookies.
Apple does not care to spread the cookie love to third parties. Neither does Microsoft. It’s their way of thwarting their competitor, Google, which makes the bulk of its revenue in advertising and benefits greatly from the ability to collect targeting data.
via What will ad-tech look like without cookies?.
In case you haven’t heard, a format change for Google search results pages.
Confirmed: Google Moving Search Options Above Results.
Google has just confirmed that all U.S. searchers will soon be getting the new interface — one that highly resembles Google’s mobile search results pages. Options to search verticals like Images, News and Maps are moved from the left-side of the page up above the top search results.
If you’re wondering, below is the share of space dedicated above the fold to editorial search results vs sponsored results and listings:
I took the liberty of checking their site traffic and it looks like they are down in 2012.
Most people believe that when they type “convection microwave oven” or “biking shorts” into Google, they will receive a list of the most relevant sites. Not true. That’s how Google used to work. Now, when someone searches for these items, the most prominent results are displayed because companies paid Google for that privilege. In addition, Google often uses its prime real estate to promote its own (often less relevant and inferior) products and services, prohibiting companies from buying its best advertisements.
via Jeffrey Katz: Google’s Monopoly and Internet Freedom – WSJ.com.
Saw this on twitter the other day and was surprised by it:
“Google doesn’t use bounce rate” @mattcutts told @tomschmitz yesterday, tom says #smx #11c
via Twitter / dannysullivan: “Google doesn’t use bounce.