Apple wants to secure several big advertisers before the platform’s launch. But that’s a tall order, considering that Apple is entering a crowded market. Arch rival Google has already announced a subscription-based music streaming service. Amazon is rumored to be in talks to launch a service of its own. Even incumbents like Pandora and Spotify, which have large followings of devoted users, still aren’t profitable.
To get top 10 in the U.S., you need 80,000 downloads, mostly in the previous 24 hours. Once you’re there, of course, Apple’s own “app discovery” effect kicks in as users see you featured on the front page of the app store … and you tend to stay there.
Mobile app marketing company TradeMob — the largest app marketing platform in the world — says it works with 80 different app discovery partners. Most of them say that AppGratis just became too big for its britches (or Apple’s) and was culled simply for that reason. And most of them are still providing free or discounted apps, with 60 percent of them feeling “perfectly safe” that their app will not be deleted.
We all saw what happened when Apple tried to introduce a second class mapping native app to their iOS platform. Do you think Apple is in good negotiating position with Google over their default search engine in iOS? That depends on how much Tim thinks of Bing.
According to a report from Morgan Stanley, Google could pay more than $1 billion in 2014 to remain the default search engine on iOS.
This is a helpful article from last month. Why would you be interested in estimating Google organic search visits? Because of the new way that iOS (iPhones and iPads) implements Google search, which strips our referrer data. The result is that Google organic doesn’t get credit for the actual amount of traffic it yields
A typical site that generates 25% of its traffic from mobile is already seeing its recorded Google organic search visits running about 12% lower than the actual volume. If iOS 6 adoption were 90%, that figure would increase to 16%.
As if you haven’t Meeker’s latest internet report yet:
Meeker believes that the current problems with mobile monetization are just a temporary issue. She believes that mobile monetization levels in the U.S. could surpass the desktop within 1-3 years. “Mobile monetization,” in her view, “has more going for it than early desktop monetization.”
Check out the list below and it’s hard to say that the situation would be similar if Apple/iOS’ wasn’t a big part of the mobile ecosystem. How the mobile platform war plays out will have huge implications on mobile monetization trends going forward.