Apple’s getting into ad-based radio, despite its terrible track record with advertisers – Quartz

Apple wants to secure several big advertisers before the platform’s launch. But that’s a tall order, considering that Apple is entering a crowded market. Arch rival Google has already announced a subscription-based music streaming service. Amazon is rumored to be in talks to launch a service of its own. Even incumbents like Pandora and Spotify, which have large followings of devoted users, still aren’t profitable.

via Apple’s getting into ad-based radio, despite its terrible track record with advertisers – Quartz.

How $96,000 can buy you a top 10 ranking in the U.S. app store | VentureBeat

To get top 10 in the U.S., you need 80,000 downloads, mostly in the previous 24 hours. Once you’re there, of course, Apple’s own “app discovery” effect kicks in as users see you featured on the front page of the app store … and you tend to stay there.

Mobile app marketing company TradeMob — the largest app marketing platform in the world — says it works with 80 different app discovery partners. Most of them say that AppGratis just became too big for its britches (or Apple’s) and was culled simply for that reason. And most of them are still providing free or discounted apps, with 60 percent of them feeling “perfectly safe” that their app will not be deleted.

via How $96,000 can buy you a top 10 ranking in the U.S. app store | VentureBeat.

Google Could Pay Apple $1 Billion Next Year To Remain Default Search Engine On iOS, Report Says | TechCrunch

We all saw what happened when Apple tried to introduce a second class mapping native app to their iOS platform.  Do you think Apple is in good negotiating position with Google over their default search engine in iOS?  That depends on how much Tim thinks of Bing.

According to a report from Morgan Stanley, Google could pay more than $1 billion in 2014 to remain the default search engine on iOS.

via Google Could Pay Apple $1 Billion Next Year To Remain Default Search Engine On iOS, Report Says | TechCrunch.

Helpful: Estimating Google Organic Search Visits Hidden by iOS 6 | RKG Blog

This is a helpful article from last month.  Why would you be interested in estimating Google organic search visits? Because of the new way that iOS (iPhones and iPads) implements Google search, which strips our referrer data.  The result is that Google organic doesn’t get credit for the actual amount of traffic it yields

A typical site that generates 25% of its traffic from mobile is already seeing its recorded Google organic search visits running about 12% lower than the actual volume. If iOS 6 adoption were 90%, that figure would increase to 16%.

via Estimating Google Organic Search Visits Hidden by iOS 6 | RKG Blog.

eCPMs still remain 5x lower on mobile than desktop and the average revenue per user (ARPU) also remains far behind on mobile

As if you haven’t Meeker’s latest internet report yet:

Meeker believes that the current problems with mobile monetization are just a temporary issue. She believes that mobile monetization levels in the U.S. could surpass the desktop within 1-3 years. “Mobile monetization,” in her view, “has more going for it than early desktop monetization.”

via Mary Meeker: “Mobile Monetization Has More Going For It Than Early Desktop Monetization Had” | TechCrunch.

Check out the list below and it’s hard to say that the situation would be similar if Apple/iOS’ wasn’t a big part of the mobile ecosystem.  How the mobile platform war plays out will have huge implications on mobile monetization trends going forward.