“To be successful in the distribution game one has to be thinking on a market-by-market basis and have relationships with everyone,”
People said the same thing about Google Adwords. The big difference here is the persistence of Google search vs the persistence of individual mobile games, which haven’t shown to be very durable.
King’s business is dependent on its one star product; although the company has more than a hundred titles, almost eighty per cent of its revenue comes from Candy Crush.
Definitely seeing a lot of this.
Many publishers are turning to desktop units over mobile-specific ads. These ads are a relatively simple way to incorporate advertising into responsive sites, and offer the bonus of being far larger than tiny mobile banners, often taking up the full rather than just framing the bottom of the phone screen.
iBeacons don’t actually transmit content - they transmit a location, enabling apps to retrieve and surface location-relevant content.
This article could’ve also been titled “How Google mitigates Android fragmentation”. For the most part, the terms should be “pro” users and developers’. Maybe not so much for manufacturers.
Today is turning into a data news roundup:
Background: “last week, Apple began to reject apps that were pulling the IDFA identifier, but were not showing any ads”
Appsfire is proposing an alternative solution. Called “OpenIDFA,” the technology allows for the type of tracking use cases that Apple’s ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.
This week we spotted the new system, \”Advertising ID,\” in the wild. We know it\’s being used to track users with newer versions of Android phones. We believe it is running on KitKat, the latest version of Android. Below, we\’ll show you how to locate Advertising ID in your settings and turn it off or on.
Even the best intentioned actors simply can’t know everything about their campaigns: once a developer plugs its title into the morass, it loses almost all control over where and how its ads are shown.
The group made “around a million dollars” in placement fees for adding TaiG to Chinese iPhones. While the actual number is currently unknown, my source explained that the rumors were true and that the fee was well within that “order of magnitude.”
Shadiness in mobile:
The culprits would then appear to be the mobile game publishers themselves, who are apparently using redirection to generate more downloads. Redirection took users to download pages for Candy Crush created by mobile gaming shop King, Clash of Clans created by Supercell and Game of War – Fire Age Machine Zone, Inc.. King, Supercell and Machine Zone did not return requests for comment.