On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.
We live in the future.
Here are a handful of things that Google Now can do:
- Favorite sports teams: Your favorite sports teams are tracked at all times. If they are playing, Now will have the game set up as a card for you to follow along with, live.
- Weather: No matter what your location is, Now knows the weather and displays it for you on a card.
- Traffic: When you wake up in the morning, Now will tell you how long your commute should take and if an alternate route is recommended. It will do the same when you come home too. It knows when you travel to and from places.
- Reminders: Now will remind you that you have a meeting along with directions on how to get there.
- Transit: If you are standing at a public transit station, Now will recognize this and tell you when the next bus or train will arrive.
- Places: While on the go, Now will recommend bars, restaurants and any other place that it feels you may enjoy.
Something else we already knew:
App Center is not meant to be a replacement for the App Store or Google Play, but a funnel to access apps you’d like to use.
We know that Facebook can’t replace the App Store today but there is no “link ecosystem” in mobile as there is online and Facebook has the scale to make a huge impact on the market if they can figure this out.
This GigaOm article from last week argues that everyone has a mobile problem. I argued earlier that everyone does not.
It’s the question that has dogged Facebook all year and likely contributed to its IPO fiasco: does Facebook have a mobile problem? According to Mary Meeker of Kleiner Perkins, it does: but then so does every Internet company trying to figure out how to make money in the mobile landgrab.
As if you haven’t Meeker’s latest internet report yet:
Meeker believes that the current problems with mobile monetization are just a temporary issue. She believes that mobile monetization levels in the U.S. could surpass the desktop within 1-3 years. “Mobile monetization,” in her view, “has more going for it than early desktop monetization.”
Check out the list below and it’s hard to say that the situation would be similar if Apple/iOS’ wasn’t a big part of the mobile ecosystem. How the mobile platform war plays out will have huge implications on mobile monetization trends going forward.
Stat: 40% of all searches on Yelp are done on the Yelp mobile app by 6.3M users.
Based on the sales and ranks of our very own Weather HD, we estimate that the Top 1,000 iPad paid applications are making about $372,000 per day, which sums up to about $136 million per year.