Google’s Research Shows Tablets Are For Games And Email, Mostly Used On Couch & In Bed | TechCrunch

Hey Google, so are you telling us that tablet monetization will be crappy?

 

Google just published a new research paper that delves into the details of how tablet owners use their devices. Using diaries, in-home interviews and contextual inquiry observations, the company’s researchers observed how 33 U.S. tablet users interacted with their devices. Some of the results are pretty straightforward (tablets are primarily used for personal purposes and to play games and check email), while others were a bit more surprising.

via Google’s Research Shows Tablets Are For Games And Email, Mostly Used On Couch & In Bed | TechCrunch.

Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com

On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.

via Twitter’s Mobile Ads Begin to Click – WSJ.com.

Facebook monetization: Mobile Sponsored Stories are getting 13x+ CTRs and 11x eCPM on mobile compared to desktop

Let’s see how sustainable this is:

Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads.

via They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads | TechCrunch.

Facebook Retargeting- Currently beta testing a feature that lets advertisers target users (or friends of users) who performed a specific Open Graph action via a specific application

via Noam Schwartz – FB retargeting?:

Facebook is currently beta testing a feature that lets advertisers target users (or friends of users) who performed a specific Open Graph action via a specific application. Together with smart CPM pricing tactics, that’s a game changer for app developers. Remember where you read it for the first time.

For example:

“targeting={‘countries’:['US'], ‘action_spec’:[{‘action.type’:

‘video.view’,’application’:12345667}]}”

Users can now be targeted based on their use of the app. In this example we can target FB users who viewed a video on the app with app ID 1234567.

Again, unless you are a FB partner, preferred developer or have access to one – you’ll have to wait a bit.

Link to Facebook page with specification (last updated two months ago, April 2012):
Action Spec Targeting › Ads API › Action Spec Targeting

Facebook is beta testing a targeting feature – called “Action Spec Targeting” — for our interested Ads API partners. The new feature is designed to help advertisers target users based on actions they have performed. Because this feature is still in beta, we expect it to change. Please keep that in mind as you test this new feature in your campaigns and tools.

Action specs are used to describe actions people have taken on Open Graph objects via an application or on on-Facebook objects directly. Action Specs can be used to target Ads at users or friends of users who have performed a specific action, e.g. target an ad group at users who listened to music on a specific app or commented on a page post. Please review the the action spec documentation for more details on how action specs are defined.

Note: It is not possible to target a ‘like’ of a Facebook page via action specs. Note: Action specs are limited to be a maximum of 4096 characters in length.