Online ad industry standards: It’s like herding cats

The story about online advertising and the struggle to establish standards is largely a saga about herding cats.  People may shit on banners but let’s see someone try to establish another industry standard.  It’s damn hard.

“It was so painful getting to the point of standards that agencies and clients are understandably reluctant to embrace new standards,” one publisher told me. “And it’s a cost issue for them to have to make new ad sizes on top of the standard ad sizes.”

via Reinventing Banners is Hard Work | Digiday.