It’s actually a bit nuanced than this– it’s to get people the use the open internet. This isn’t something we’re making up either. Senior management and advisors I’ve talked to at Google speak about this openly. It’s very advanced textbook tech strategy– something very few players in the valley have the option of following.
The Googleification of Yahoo continues. Can this approach work on a company with a different DNA? Sales reorgs, or any reorg for that matter, is like surgery– you’re cutting into yourself and injuring yourself in the short run in hopes that you get better in the long run. This opens up questions about how much leash this management team has from the board. However, if you recall, Max Levchin just joined so the board so it should be more friendly to this management team that any other would have been in recent history.
This is a good post about ecommerce mobile strategy employed by some of the big e-commerce players. It’s based on recent research from McKinsey’s iConsumer initiative.
Be clear about and reinforce the total value of the store.
Aggressively make mobile core to multichannel.
Work with suppliers to offer a more unique assortment.
Use digital offers to get users in stores.
Make it simple to buy.
Think local, act local.
Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial “Do Not Track” feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants.
This is interesting on so many levels:
- Internal politics at Microsoft since they own web advertising businesses
- IE’s role in a changing landscape where their market share is in decline
- Strategic implications on their biggest competition (Google)
- Power shift to media is can track intent without cookies (search engines)
- Whether this announcement at this juncture is good or bad for DNT
Ultimately, I’m curious whether this means Microsoft is no longer making decisions like a monopolist (or a firm with a lot of market power).