This article could easily be retitled “Economist Stops Giving Out Digital For Free”. Or alternatively, “Economist Increases Prices For Its Digital And Print Bundle”. At the end of the day, there’s nothing interesting going on here– The Economist is facing that same old cannibalization issues and their solution is nothing innovative.
The digital-only price is the same as the print-only price. So we have around a quarter of our subscribers choosing that option. A quarter are print-only. And half are choosing the bundle.
via Economist Unbundles Tablet Editions From Print Subs | Media – Advertising Age.
I didn’t follow this story close enough but I know they brought in a new CEO who had a new vision but I didn’t realize he had manually cut off the recurring subscription payments. I can’t believe this guy is this stupid (or that Lee would hand the reins off to somone this stupid) so I have to think that there was something else at play here.
I’ve never met anyone running a subscription business who would advise you to cut off recurring payments that people aren’t complaining about.
via Behind ShoeDazzle’s Revolving CEO Door: Strauss’ “Brilliant” Move that Wasn’t | PandoDaily.