Check out a screenshot of the job posting below and the link to it here. We woud have embedded the tweet but it seems the lead generation section isn’t a part of embedded tweets just yet.
1 reason why we launched LeadGen Cards: Mobile landing pages are notorously bad— poorly created & optimized. LeadGen Card helps fix.—
adam bain (@adambain) May 22, 2013
Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.
With those goals in mind, today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.
Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.
When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.
Twitter has commissioned a new study Tuesday, initially reported by CNBC, showing that not surprisingly promoted tweets and Twitter advertising have resulted in increased sales to consumers and a greater awareness of brands when considering a purchase. via Surprise! Twitter study shows that promoted tweets result in sales — Tech News and Analysis.
It irks me that they are using the term “native” to help describe this because although they can argue that it is a native experience, all it does is muddy the generally understanding of what native monetization means in today’s context of online media. This is no different than when websites ping you to take a survey to collect feedback.
The company writes:
This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.
On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.
A new study by Edison Research provides a complex and multi-layered picture of Twitter – along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies – at least about social media, not necessarily Twitter – as well as what has become conventional wisdom on how to advance a brand.
If Twitter has low online marketing value, maybe it isn’t so valuable as a property?