AdKeeper announces new holding company

A few weeks ago, I wondered what’s up with AdKeeper.  Well, it looks like they’ve officially announced their pivot:

The company launched a new holding company Tuesday, called Keep Holdings, which manages a scaled-back AdKeeper in addition to two new products, Swizzle and

MaryAnn Bekkedahl, Keep Holdings’ president, said the new direction isn’t a departure from the company’s original mission of connecting consumers with brands they like. And, she added, they still support the notion of “keeping” ads.

via With ad-saving business slow, AdKeeper expands to email, Pinterest — Tech News and Analysis.

There’s also a new not-yet-announced product:

In the next few weeks, Keep Holdings plans to release another social commerce service called For now, the service is under wraps, but, in an interview with AdExchanger, CEO and co-founder Scott Kurnit described it as “a cross between Pinterest and Instagram in terms of social shopping.”