Bill Gross Says Paid Search Will Evolve from CPC to CPA (cont’d)

For more on this topic, you should really read Battelle’s excerpt.  Its a pretty interesting read, documenting the history of GoTo in the startup days. 

You’ll read that Bill Gross bought traffic to initially get GoTo going and sold it for less than cost and he’s doing the same for Snap.  Many young companies in the space do this to try and get things going so its pretty normal now.