There seems to be some misunderstanding that Google’s RevForce Initiative, designed to increase the monetization of its current paid search network, was an arduous task, spearheaded by a bunch of super smart Google engineers. I don’t think so.
I’m not sure if it was an engineering team that actually did this, but its not rocket science, its simple marketing. This is a run of the mill task that any brand manager in Cincinnati or a direct marketer in Mclean, Virginia would consider trivial.
Or pretty much any good publisher on WebmasterWorld forums that understands how to optimize Adsense listings on his/her site. This didn’t have anything to do with improving the relevancy, it was all about changing the look/feel, as covered in my previous post here.