Google’s company goals were leaked. What astonishes me is how long it took for these documents to get leaked. That just speaks to the character of the men and women in the Google Borg Collective. Of course the most interesting point for me was the one on the ad system:
Google wants to push their ad system. E.g. in 2006, one of their aims was to sell $1B of new inventory. Google feels that if they make the world’s inventory available “marketers will come.”
With monetization as a top goal, shareholders should be confident that Google management is running the company the right way. Additionally, there are a few goals which sound like Google is painstakingly controlling/monitoring the growth of the company, which is not a bad thing.