Go Read Rubicon Project’s Q4 Report, Out Today

Bucking the Trend: CPMs Stay Flat While Revenue Rises

“The end of 2008 demonstrated, with greater urgency than ever, the need for innovation in Internet advertising,” said Frank Addante, CEO and Founder. “Amidst the screaming headlines of a crashing ad industry, report after report referred to digital media as the lone bright spot. We experienced 30% revenue growth in Q4 across our entire publisher base, the majority of the which came via the Internet’s largest publishers, particularly those in media and entertainment. There is enormous opportunity ahead in this industry for those who choose to seize it and innovate.”

I don’t have time to read but I read socaltech’s summary.

Rubicon Project