Why do writers try to create the illusion that they are widely read?

Some insights via Mark Cuban:

It soon became clear to them that vast majority of what is written on the web goes unread and even that which is read, is quickly forgotten. That even when something is heavily commented on, it is usually just an onslaught by the “amateur outties”.

via Who Cares What People Write ? « blog maverick.

Why is this popular?  Here is the answer:

“The Internet has facilitated an outbreak of popularity contests”

I think this problem will persist so deduplication will become one of the many useful functions for filtering the web.