LegalZoom is a great case study in entrepreneurship but there’s really not that much information about them out there. Here’s a great tidbit about how they got Robert Shapiro, a high profile attorney, to join them as a co-founder:
They thought calling 411 is the best way to do that. So they called 411, got the home phone number of Robert Shapiro and called him at night. For some reasons, Robert really picked up the phone himself. Amazing! After Brian told Robert that they was planning to pitch him a business idea, the famous attorney planned to hang up immediately. But they asked him to give them 2 more minutes. Robert agreed. And Two minutes later, he likes their business ideas so much and finally becomes their business partner and co-founder of LegalZoom.