Does anyone question how became the king of url shorteners?’s president:

He laid most of the blame for’s demise on Twitter, which made its default shortening service last May. “They’re the default, and even if we’re better, it won’t matter, so what’s the point?” he said. “As soon as was made the default, the game was over.”

via URL Shortener Blames Twitter for Demise – BusinessWeek.

Everything isn’t about meritocracy– your product might be better, but sometimes you have to compete on other stuff such as biz dev, marketing, or financing.