Costco Was The Key To Vizio’s Startup Success

It wasn’t the only one to try that tactic, but it had one ace in the hole: Costco. The company’s founders developed a relationship with Costco when they were at Princeton Graphics, and Costco’s buyer took a liking to their products.

“Costco helped us with our packaging, with getting our bullet points right,” said Laynie Newsome, a Vizio founder. “They mentored me.”

via How Vizio Went From Nowhere to No. 1 – Gadgetwise Blog – NYTimes.com.

Advertisements