I liked the charts in this post. Here are the three takeaways from the post.
- There is enormous value in the long tail of search queries
- Query data has a longer tail than keyword data
- To achieve high ROI, it’s crucial to aggressively mine negative keywords and to effectively target more specific search queries.
It’s probably worth it to read the post if you find any of those interesting.
The graph depicts cost-per conversion (CPC) distribution across a variety of different click volumes, including long tail costs per conversion.