Facebook knows more than all of us like to admit about its users.

My counterpoint: It’s not how much you know, it’s whether you have access to me at the particular point in time that matters.  In today’s world, where online is still heavily driven by performance, that will matter more than anything.  Maybe some time in the future when brands start to really value online ads, Facebook may have a chance.  Time is against them and they are definitely not as well funded as their competitors.  That’s why a marriage with Microsoft makes more sense to me than anything else.  It basically means I don’t think brand dollars will come online before Facebook runs out of money.

Unlike Google and Apple, Facebook doesnt have 10s of billions of dollars in cash to subsidize development and distribution. They can’t outlast a direct assault from Apple or Google.

Enter Microsoft. Already a shareholder.  Already with a mobile and desktop operating system /development platform. Most importantly, already with billions in cash and the capacity to pay 15 or 20 Billion dollars or more to acquire Facebook.

via Is Facebook the new internet and how soon before Microsoft tries to buy it ? « blog maverick.