When you lack quality, you talk about scale, targeting and efficiently priced ad executions

When you lack quality, you talk about scale, targeting and efficiently priced ad executions — and BrightRoll is not alone in steering this type of conversation. Tremor is another big player in this space, boasting 1,500 sites in its network. Can anyone name a hit video show under the Tremor umbrella? The number of total aggregated video plays does not equal quality.

via MediaPost – news and directories for media, marketing and online advertising professionals.