Marketing On Twitter- Low Performance Suggests Low Monetization/ Media Value

A new study by Edison Research provides a complex and multi-layered picture of Twitter – along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies – at least about social media, not necessarily Twitter – as well as what has become conventional wisdom on how to advance a brand.

via Is it Really Worthwhile to Market on Twitter? – MarketingVOX.

If Twitter has low online marketing value, maybe it isn’t so valuable as a property?