A few weeks old—
When the euphoria and excitement give way to competition and you don’t have a differentiated product, you’ll have to compete on quality.
“They look profitable, but it’s really one guy or a couple friends that don’t pay themselves anything and work out of their garage.”
For certain companies with a massive email list looking to get into the deals space, Thrillist CEO Ben Lerer says it’s all about the quality. The content needs to be targeted to the audience and cater to the reason why they signed up for that email list.