Chris Dixon asked for it- SEO and Startups

The problem with creating really compelling blog titles is that they are often misconstrued.  It looks like Chris Dixon took a lot of heat for saying SEO is no longer a viable marketing strategy for startups.  But that’s link bait.

If you read it and read his follow up tweet on it, it actually makes a lot of sense.

Look at that short list.  In 1995, having a good website is how you won.  In 2005, good SEO was how you won, but having a good website was more important than ever.  I think that’s the only point I would make differently- you still have to be good at those things that come before.

In a middle school basketball league, you might be able to win games by being really good at shooting free throws.  But in the pros, everyone is good at shooting free throws, so the factor that determines winning will be something else.  But that doesn’t mean you shouldn’t practice your free throws in the pros.

(This is something I’ve been saying for a while so there’s lots of confirmation bias going on here)