Solve Media’s CAPTCHA Type-In Ads: Are they more like a click or an impression?

Interesting that they try to compare type-ins to clicks on an ad (instead of ad impressions).  I suspect the value of the engagement is somewhere in between but the scale is a sexier story if you compare it to clicks.

Solve Media saw nearly 15 million successful type-ins across its platform in June, which, according to Jacoby, would be the equivalent of serving 15 billion banner ads — assuming the industry average CTR of 0.1 percent. And considering the average for rich media is about 3 percent, that’s still a significant lift.

via Solve Media Is CAPTCHA-ing 620K Type-In Ads A Day | TechCrunch.