Specific Media on RTB

Interesting viewpoints: Tim Vanderhook, CEO of Specific Media on RTB (real time bidding:

My belief is that while RTB will continue to exist and do well given the amount of control it has given the buying community, its inherent inability to deliver monetization opportunities to publishers leaves the door open for a new solution to come to market.

via Specific Media Evolves: CEO Tim Vanderhook Looks At Company Strategy And Industry Trends.