To Fill Out Its App Store, Microsoft Wields Its Checkbook – NYTimes.com

It is even going so far as to finance the development of Windows Phone versions of well-known apps — something that app makers estimate would otherwise cost them anywhere from $60,000 to $600,000, depending on the complexity of the app. The tactic underscores the strong positions of Google and Apple, neither of which have to pay developers to make apps.

via To Fill Out Its App Store, Microsoft Wields Its Checkbook – NYTimes.com.

I find something soothing in Microsoft’s predictability under Ballmer when it comes to strategic decisions such as subsidizing app development on mobile.  Microsoft has had a very strong point of view on platform economics (at scale) and their actions reflect this unwavering stance.  Their decision making feels like they’re done at scale (e.g. like how a government may make decisions on tax cuts).

It’s clear that Microsoft understands how valuable the mobile platform is and is willing to be persistent, patient, and invest a lot to rapidly gain share.

 

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