Some nice research coming out in favor for Facebook pre IPO. I wonder how much of it was shaped by internal decisions at the company.
Facebook’s average CPM rates globally have increased by 41% since the first quarter of 2011, and 15% since the fourth quarter of last year. Meanwhile, CPCs have risen 23% in the top 5 markets versus Q4. That’s according to new global research released by social media agency TBG Digital for the first quarter.