Facebook monetization: Mobile Sponsored Stories are getting 13x+ CTRs and 11x eCPM on mobile compared to desktop

Let’s see how sustainable this is:

Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads.

via They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads | TechCrunch.