Microsoft trying to break the trend

Don’t fall for this.  If you are not paying for it, you are still the product, eventually.

‘We see our users as customers, not inventory.’

via How Microsoft Will Profit Off Webmail Without Reading Your Inbox | Wired Business |

Microsoft is also trying to fight the “consumerization of enterprise” and it’s playing to their advantage by offering rebadging their Hotmail with an enterprise brand like Outlook:

“ represents reverse consumerization—taking a ubiquitous business tool and redrafting it for the consumer market.”