Long live free: Why is Kik free AND ad-free?

A day will come when, like Twitter this week, Kik will say oh if we do something that isn’t user friendly, it’s okay because our network effects are strong enough that there’s little downside risk because users are locked in.

One day, we’ll have to make money. But when we do, we want it to make Kik even more amazing than it already is. Luckily, we have the team, resources, and investors to do that.

via Kik | Why is Kik free AND ad-free?.