FTC’s Brill To Ad Networks: Justify Data Collection

More on data and privacy:

“On numerous occasions, the FTC and other stakeholders have asked the advertising networks for specific market research and product improvement uses that require retention of linkable consumer data,” she said. “The advertising networks are the only ones who can make the case for such use; without input from them it will be hard to see how such uses can be justified when a consumer has opted out of tracking.”

via MediaPost Publications FTC’s Brill To Ad Networks: Justify Data Collection 09/21/2012.