Another attempt at closing the loop. This time from Paypal Media:
Today, at the Mobile Marketing Association event in New York we announced two new products that mark a giant leap forward in helping advertisers quantify and understand how location factors into consumer brand engagement.
GeoMetrics and GeoAudience are two significant advances in the mobile advertising space that will help “close the loop” between advertisers and consumers, and enable them to establish more meaningful relationships that will ultimately be the foundation for the future of commerce. It’s a win-win, delivering hyper-relevant offers (yes – I used that term again) to the consumers you want to reach and ultimately giving large/small merchants/retailers a bigger return on their advertising spend.