I don’t know if I’ve written about this already but SAI reports that Yahoo’s sales force is in limbo right now. This is no surprise when a.) Your company is a sales focused org undergoing a strategic pivot and b.) the online advertising is dealing with a crisis.
The question here is whether there is a viable least painful solution and whether that solution jibes with a strategy that makes sense in the long run. If not, then we’re looking at continual declines in Yahoo’s core display business.
We keep hearing from sources – both inside and around the company – that Yahoo sales people are “sitting on their hands” and “adrift.” They are waiting for marching orders.